Even that doesn't necessarily work
Publisher,
Thanks for all the insight about the basics. I agree there are plenty out there as you described.
However, every single point you mentioned, I have been doing for months, if not years. I ONLY apply to those companies where I either meet (usually exceed) their minimum requirements. I ALWAYS customize the resume with a clearly defined objective, do the research on the company to the point I know exactly what is involved in the interview proces, emphasize my qualifications in terms of type ratings and actual experience (I don't buy typoe ratings on aircraft where I have no time - that is a complete waste of money IMHO).
Also, I am pretty sure that those of us that have been in the industry for some time know all about how to present their credentials. Perhaps the "bad" resumes you get are from those younger, low-time, not-yet-focused folks. The very people that are being favored at the expense of the more mature, experienced, stable pilots. Maybe if your company were a little more open-minded and flexible, you would be able to find your ideal employee that my quicker and save both time and money in the process.
So, you can see I spend quite a bit of time making the resume "fit" the particular company. Then I do the same with the cover letter. Unfortunately, in my case, non of these "basic" steps works - so, there must be something else, right? Whether it be a discimination of some kind perhaps, who knows. You get no feedback and/or response, so you can only assume. I have even tried to put myself in the other person's shoes to try figure it out but it does not matter.
The best analogy I can come up with is that you cannot solve an equation if you do not have the numbers to substitute into the equation. Likewise, we always suspected that there is a certain amount of "discrimination" going around. Now, we know the extent of that and also know, that is reality. That it itself, does not make it right. It basically denigrates the whole selection system and becomes self-defeating. When personal biases start coming into the picture that affect otherwise qualified and able candidates, it directly reflects on the company. In effect, what you end up with are a bunch of clones, no diversity, no enrichment. That is certainly not the way forward.
bobbysamd is absolutely right when he talks about discrimination in selection not being the same as being type rated in a paricular aircraft or having a college degree. We are talking about the other form of discrimination! Requiring you to have certain criteria for a job is about challenges that most people can meet if they apply themselves. However, you cannot change your age, background, work history etc. And when decisions are made on these factors instead of the others, then there is no question that it is plain old-fashioned discrimination and a violation of the current law.
What some of us on this thread are saying is that under the guise of "competition" and "we are inundated", some employers are playing a very different game at the expense of people's hopes and dreams. I sometimes wonder whatever happend to honesty, integrity and fairness. I though that was what America was all about and set us apart from the rest of the world. Perhaps, that was the dream, not the job.......