Albie - you are right that ASA's ATL customer service is horrible. Our DFW service, however, is not. Is that because of company culture, or rather because of the area's culture? And does the amount they're paid play into it?
For what ASA is willing to pay, the folks in ATL are all we can get, and those folks have NO work ethic or customer service mentality. Try going into the McDonald's on Viriginia Ave in ATL sometime, and see the quality of service you get. Same as at ASA, and for good reason - we pay the same and hire from the same pool. Pay more, and you can be more selective in who you hire, and get higher-quality employees.
By contrast, go into the new Southlake QT gas station near DFW and see what kind of service you get - friendly, smiling, willing to help. Same as at ASA, and we pay about the same. In this case, though, the difference is that there is an overall better attitude and work ethic here in Dallas. As a result, our passengers seem to have a better experience in DFW than in ATL (and we as flight crews certainly do).
surplus hinted that ASA's ops in ATL made Comair's performance suffer, and intimated that if Comair hired Comair people that things would be better. For the reasons listed above, I don't believe that's true, unless Comair were willing to pay more to get better quality airport staff. You pay peanuts, you get monkeys (in ATL, anyway - and no racial slur intended).
So how can ASA fix its customer service problems? In ATL, better pay. That's the only way. You can't train surly people to be shiny and happy. You have to hire them already that way. The only way to get those people is to pay them at least what AirTran is paying. Then we'll get the right people in place. Until then, we can try to improve training but it'll be wasted breath. And this doesn't just apply to CSAs, but to all the station employees - rampers especially.
The other complaint Albie had was that it seemed we cancelled flights if the airplane wasn't full. That could not be further from the truth. We almost NEVER cancel flights, and when we do, it's because the airplane is well and truly BROKEN (not deferrable and can't be fixed in a reasonable amount of time). I've flown legs several times with one solitary passenger, and even flown revenue legs empty.
beytzim and KingAirer also make great points about SWA's and JetBlue's successes - they're new (relatively speaking). When you're part of a new, smaller company, you are more motivated to make the company work, and will generally have a better work ethic because you feel you are helping to build something, and that your contribution makes a difference (and stock options/programs help). When you become part of a huge, long-established company, that same feeling isn't there. And it shows. Also, as a newer company the overhead is not as high - retirements being one part of that. I also heard/read somewhere (probably here) that JetBlue can post a profit largely because a lot of the lease payments and interest has been deferred (I may be wrong on that) - but profitability makes a difference in the traveling public's perception of a company. Don't get me wrong, the SWA business model apparently works very well, but there are other factors too.