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I also predict that Frontier will serve cookies within a year.
So if I read between the lines of your post, the rumors about Republic FAs b!tching about the crushing burden of serving cookies are indeed true. Midwest has impressive brand loyalty, despite what Hoeky has put the customer through. In no small part because of the cookies. Brand loyalty is one of the very few things that can command a minor revenue premium in this environment. The easiest way to get trounced by the MKE invaders is to make oursleves indistinguishable from them. If competing on CASM alone, bringing a smaller airplane is like bringing a knife to a gunfight. The gimmick is necessary.