Ty Webb said:I think Delta has a lot more pricing power than they think, but they have squandered $6 bil trying to fight AirTran for the bottom customers. I said three years ago that if they didn't stop doing that, that Mullin would be bye-bye, and the end result could be bankruptcy. Even a broken clock is right twice a day, right?
None of us at Airtran are happy that you guys are taking (more) pay cuts. That just makes things worse for everyone. However, our union has done their research and we have found that concessions will not be necessary from our pilot group, in fact, we are looking for modest increases. Also, we have conducted multiple pollings of the membership, and find that the vast majority of our pilots are looking for improvements in pay, QOL and benefits.
Sorry you feel that way, General. That would just be a losing game for you guys, because you'll never get your costs lower than ours- we are hedged, our equipment is new and mostly waranteed, our employees junior. If I were you, I'd be hoping the AirTran pilots stand tall and get an improved contract, not a concessionary one.
I don't believe that Delta had more pricing power than they believed. The fatal flaw of the legacy carriers was the large amount of total revenue that was generated from a fairly small percentage of their customers. At UAL, it used to be some bizzare number close to 50% of revenues coming from less than 10% of the customers (the high yield folks). This lack of diversification in a razor thin margin business proved to be the undoing. That small group of customers providing the largest chunk of overall revenue eventually split into three groups. One group went to the lower fare alternative, one group stayed with the legacy, and the price doesn't matter at all types went more towards the Netjets route. Therefore, each of the high yield customers that were lost resulted in a disproportionately large loss of revenue. Continuing to set fares in ATL higher than Airtran would not have filled the large revenue hole.