http://weblogs.newsday.com/business/blog/2007/12/jetblue_faces_challenges_in_fi.html
JetBlue faces challenges in first new year without founder Neeleman
For the first time in its eight-year history, JetBlue Airways Corp. will begin a new year without David Neeleman, who founded the airline in 1999, as its chief executive officer.
Neeleman was pushed upstairs, to the rank of non-executive chairman, soon after the worst episode in the airline's history. It was on Valentine's Day that thousands of JetBlue passengers were stranded -- some on planes sitting on runways for hours -- as an ice and snow storm gripped much of the East Coast.
While most airlines had trouble that day, JetBlue's problems were among the worst because the Forest Hills-based airline -- as had been its long-standing custom -- refused to cancel any flights.
Neeleman accepted blame, and was replaced as CEO by JetBlue's president, David Barger.
Now, it is Barger's show. He has, in the view of analysts, gotten off to a good start. He immediately shook up senior management, bringing in a veteran Federal Aviation Administration official, Russell Chew, to be JetBlue's chief operating officer. JetBlue has also voluntarily adopted a customer bill of rights, providing passengers delayed on planes for more than five hours to deplane.
Under Barger, Deutsche Lufthansa AG, the German airline, took a 19 percent stake in JetBlue, paying the airline $300 million, which adds liquidity to the discount
carrier. Lufthansa, which announced the stake earlier this month, has not yet said whether it has any plans for JetBlue's future.
But Barger faces many challenges in the year ahead. One is competition from Virgin America, the start-up launched by U.K. billionaire Richard Branson, which
announced recently more flights from California to Kennedy Airport, JetBlue's main hub.
Another is fuel prices, a problem all airlines face. JetBlue's stock has
also plummeted in the last year, causing a loss of more than half its market value. Investors will be looking for how Barger plans to raise the company's stock
price.
JetBlue has always wanted to grow, and grow fast. That was the Neeleman way. Neeleman added Embraer-built jets to the company's fleet of Airbus planes, and
as a result JetBlue's debt stands at about $2.7 billion, among the highest in the airline industry, While JetBlue has slowed its growth -- cutting back on the new
Embraer planes it will add to its fleet in 2008 -- it has still added 12 percent more capacity this year, while some of its rivals have been cutting back.
So Barger will have his work cut out for him. Not everyone is optimistic either. Veteran airline analyst Jamie Baker, in a recent report, said JetBlue may
be a takeover target, although he did not name any suitors. Baker predicted the airline will lose money in '08, and advised clients to sell.
--Jim Bernstein
Posted by Noel Rubinton on December 24, 2007 12:36 PM |
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