Thread creep...sorry
Another way to use technology to get folks in the seats. Hopefully the "ding" will ring on a few computers & get some folks some good low prices....ditto to what Yahtzee said...letters are indeed bummers but certainly don't knock you out for good...we have many folks who have come back to ask the girl out the 2nd time (up to 4 times) & she has said yes the next time....when one looks back after 5-10 years of this the initial disappointment will pale in comparison to the enjoyment you've had in those subsequent years....hang in there!!!
Southwest software to issue sales alerts
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07:44 AM CST on Monday, February 28, 2005 [/size]
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By ERIC TORBENSON / The Dallas Morning News [/size]
Southwest Airlines Co. plans to launch a new computer tool today to give fliers the chance to buy the carrier's "Blue Light Special."
Starting today at
www.southwest.com, customers can download software that lets Southwest send signals to individual computers telling users that a low fare – the lowest the carrier offers through any sales channel – is available right now.
Computer users will know because their machines will make the "Ding" noise from the colorful carrier's television advertisements.
"We wanted to do something to get the fresh smell of a hot sale out to consumers – sort of like what grocery stores do with fresh loaves of French bread," said Linda Rutherford, spokeswoman for the Dallas-based low-fare carrier.
The program installs a small icon in the shape and color of a Southwest airplane tail in the lower right hand corner of most computers. The carrier is quick to point out that the new program isn't "spyware" or any sort of security invasion.
With the "ding" icon installed and an active Internet connection, users will be able to get access to fares that are in some cases even lower than Southwest's "Click 'n' Save" fares that are e-mailed to many customers, Ms. Rutherford said. Sales could last just a few hours in some cases.
"It allows us to target our sales very narrowly, or if a lot of people download this we'll be able to do sales very broadly," she said.
The software program is free, and Southwest believes it's the first carrier to try this sales tactic, she said. "It's very revolutionary."