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Allegiant seeks B757s, may create alter-ego airline

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Delta / Comair, ASA, Freedom, Mesa, Republic, Chautauqua, Shuttle America, ACA, SkyWest, Mesaba, Pinnacle, ExpressJet, Compass

The difference is that the pilots of Delta (incorrectly IMO) agreed in their contract SCOPE to allow these "alter-ego" airlines to fly their passenger with aircraft painted in their colors.

Freedom and Gojets were not accepted by Mesa or TSA pilots, but their contract SCOPE was too weak.
 
I'm not getting the whole premise here--can someone please explain? If there is no union, and Gallagher claims that he can impose whatever pay rates he pleases, then why the need for the additional operating certificate? Why not just put the 75s on the Allegiant certificate and establish MD-80 pay rates for them? I realize that this could galvanize a unionization drive, but wouldn't setting up an alter ego do the same?
 

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