redflyer65
Well-known member
- Joined
- Jan 1, 2004
- Posts
- 4,456
SWA isn't going to shell out the kind of cash that it would take to buy AK, has anyone looked at what their stock price is? If anything, AK would be the buyer. Alaska is like Hawaiian in that their worth is tied up in their reputation for service and they have strong customer loyalty. AK and Hawaiian are very successful airlines (so is SWA), but paint another name on the side of either of their planes and much of what makes them successful would go away. SWA would have to pay a premium and than lose much of what they paid for. I think AK is way to different of an operation than SWA for the two to merge. Just because they both have 737's doesn't mean they match up well. For example, AK codeshares a lot with DAL, that would all go poof. Finally, I'm sure what SWA did to AirTran (threaten to keep the airlines separate) could never work with Alaska. So you're right, SWA could never run roughshod over them and simply couldn't have "their way" of doing business. Just like here in Hawaii, if they tried that kind of crap they would have their arse handed to them.
Finally, I AM NOT BASHING SWA HERE! They are very good at what they do, but it seems when I call out some of the narcissisim inherent in thinking they are going to do whatever they want (remember them saying they are going to kick Delta's ass?) I get labled a SWA "hater" I'm not. I've met a lot of good SWA folks and wish them all the best. SWA has done a lot to promote the importance of treating your employees well (Thank you Herb!) not to mention they when I laid over in PDX at the Monarch the staff always extended the 1 2 3 to us too!
Dan,
I agree with alot of what you say, but a couple of things..
The stock price of either company doesn't really matter. It's all about cash on hand. For the purchase of the other airline. I do think your right about Alaska being too expensive for SW to purchase. Could they? Probably. It just would be too expensive for the Love Field crew. They like a bargain.
Not throwing stones here, but I don't think the 'value' in flying an Alaskan tail, or a Hawaiian tail is quite that magical. If Delta came in bought either Alaska OR Hawaiian and put the widget on the tails, the public would just have to deal with it. It's happened time and again. They might not be happy, but they still have to fly....and they will. Again, not saying you or Hawaiian have a bad product, but in the end..business wins out. It always will.