Alaska demographics for merger?

[Ocity]

ALK and SWA are both really good at what they do. However, we'd mix like oil and water.

 

[Mookie]

And the Golds basically run our marketing department. Our Gold-members....��

 

[Dan Roman]

ALK and SWA are both really good at what they do. However, we'd mix like oil and water.

We have a winner!

 

[igneousy2]

I keep hearing a lot about this Alaska rebranding. I know that management wants to get out of most of the small markets in Alaska, but would they really change the name? They tried to change only the logo a while back and their was a pretty big uproar from the state of Alaska, including some major investors that are still around. While I understand what their thought process on changing is, I don't believe changing the name would be a good thing. Thoughts?

I think the eskimo stays.

I bet if we change anything we get a hybrid brand similar to Northwest Orient maybe Alaska Pacific or US Alaska or something like that.

I think to people from Alaska and the PNW the word "Alaska" has a positive conotation but to much of the country, "Alaska" is probably equivilant to Greenland, Iceland, or Antarctica...cold dark inhospitable place that you wonder why anyone would ever choose to live there and somewhere the more adventureous might go once in there life. Not a good image if you are trying to get people to buy tickets on your airline from the bay area to Hawaii.

That being said, I don't think it would be a good idea to change the name. People will/are getting to know it even though it might take a little longer. I guess my reasoning simply is, if it's not broken, don't fix it. Bankrupt airlines change their livery and change their names, moneymaking airlines don't dare to.

 

[Flyby1206]

I think the eskimo stays.

I bet if we change anything we get a hybrid brand similar to Northwest Orient maybe Alaska Pacific or US Alaska or something like that.

I think to people from Alaska and the PNW the word "Alaska" has a positive conotation but to much of the country, "Alaska" is probably equivilant to Greenland, Iceland, or Antarctica...cold dark inhospitable place that you wonder why anyone would ever choose to live there and somewhere the more adventureous might go once in there life. Not a good image if you are trying to get people to buy tickets on your airline from the bay area to Hawaii.

That being said, I don't think it would be a good idea to change the name. People will/are getting to know it even though it might take a little longer. I guess my reasoning simply is, if it's not broken, don't fix it. Bankrupt airlines change their livery and change their names, moneymaking airlines don't dare to.

How about Guadalupe Holdings makes a return and purchases Alaska, Hawaiian, Jetblue and operates them as individual brands, although integrating the workgroups (if they play nice).

 

[Dan Roman]

How about Guadalupe Holdings makes a return and purchases Alaska, Hawaiian, Jetblue and operates them as individual brands, although integrating the workgroups (if they play nice).

and you would have an airline smaller than USAir that would mix as well, to use what was already said, like oil and water.

 

[texman]

I think the industry is merging to allow a big buy out of foreign investors. Or maybe we are going to be just the BIG 3 or 4 so that won't happen.

 

[FlyinGuy]

Mr. Wien is no longer on the AS board, BK is no longer alive. Yes, I would put it about 70% name will change and Eskimo will come off the tail in the next 24. AS went to its Golds and 75k's and asked them... They for the most part didn't care. Same group was asked if we merged with another carrier would they stay. Worst #s were for SWA... Less then 40% said they would keep their plans with AS if that were to happen. That would make an AS WN merger a big loser if it were to transpire

I don't think AS and SWA will merge. That being said, people would adapt over time. People do not like their cheese moved but they have to travel, they will buy a ticket. Some AS faithful would never fly SWA, but many others would.

 

[scoreboardII]

I'm feeling more like the merge without a merge as noted above, more like codeshare or code branding.

 

[Green Banana]

Did you notice that we were officially given our contractually required one year notice on a change in uniforms?

 

[Dash8don]

Did you notice that we were officially given our contractually required one year notice on a change in uniforms?

I was wondering what the point of that bulletin was. Guess I need to go read that section of the contract!

 

[Mamma]

I think the company is trying to "straighten" the pilot group out. First go the bags with all our pretty stickers with mandatory fabric company bought bags. Next they get rid of all the nonstandard and "dumpy" looking uniforms with new company bought ones. Can you say "double breasted?" And I don't mean the good kind. I hear they now have Richard Simmons on contract to do mandatory post-flight calisthenics in the terminal.

 

[Green Banana]

What makes you think the company will buy the new uniform?

 

[Mamma]

What makes you think the company will buy the new uniform?

I heard the first set is on them. But, you know how rumors go at Alaska....

 

[SVA_402]

What on earth would they change? Even with a rebranding it seems like they wouldn't need anything maybe other than some new wings and hat brass...