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Airtran miffed at Budweiser

radarlove

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Discount Air Carrier
May Bump Bud Light
Over Air-Safety Joke

AirTran Airways says it may stop serving Anheuser-Busch Cos. products on its flights to protest a radio ad for Bud Light that ridicules discount airlines and their pilots.
The ad, part of the "Real Men of Genius" campaign created by DDB Chicago, is a comic tribute to discount-airline pilots, commending them for their "minimal experience" and for putting "the fly in fly-by-night." It also questions the safety of low-fare carriers: "Sure we're concerned for our lives," the announcer says -- "just not as concerned as saving nine bucks on a round-trip to Fort Myers."
Anheuser-Busch says it pulled the ad after one airing in January, but it has remained posted on an ad-industry Web site and recently made the rounds online among some pilot groups and airlines. It also has continued playing on Anheuser-Busch's phone system: When AirTran Airways Director of Marketing Tad Hutcheson called to complain Wednesday, he listened to the offending ad while on hold.
ANHEUSER ADVERTISING

AirTran Chairman and Chief Executive Joe Leonard sent a letter to Anheuser-Busch CEO Patrick Stokes on Thursday demanding an apology. "You may deem the commercial to be satirical, but I find it highly offensive," Mr. Leonard wrote. Mr. Hutcheson said the airline is considering dropping Budweiser from its flights.
Other airlines said they, too, were outraged. "Totally tasteless," said Southwest Airlines spokesman Ed Stewart. "To joke about safety is awful. It's out of bounds."
Anheuser-Busch, in a statement, offered an apology. "This campaign was meant to poke fun at slices of everyday life, but this execution clearly crossed the line and is in poor taste," said Michael J. Owens, vice president of sales and marketing.
AirTran, which is the former ValuJet Airlines, and other discount flyers have long fought perceptions that low-price fares mean less safety. Previous generations of discount carriers flew aging planes, offered bare-bones service and suffered a lack of confidence after ValuJet Flight 592 caught fire and crashed in the Florida Everglades in 1996, killing 110 on board. But discounters today opt for new airplanes and many provide upscale amenities.
The current generation of discount carriers has had a strong safety record: Southwest has flown for more than 30 years without a fatality. And discounters today can hire experienced pilots from the U.S. military and legacy carriers that have furloughed hundreds of pilots.
Bud Light's "Real Men of Genius" campaign won the Grand Prix for Radio at the International Advertising Festival in Cannes, France, in June. The prize recognized 11 spots, including the 60-second "Mr. Discount Airline Pilot Guy."
Most of the ad campaign's targets aren't corporate. Ads pay homage to "Mr. Basketball Court Sweat Wiper Upper," "Mr. Bathroom Stall Dirty Joke Writer," and "Mr. Hot Stock Tip Giver Outer." Last year, a TV spot in the series, "Mr. Really Bad Toupee Wearer," drew complaints from the American Hair Loss Council. Anheuser-Busch refused to pull it.
While airline rivals fumed, discounter JetBlue Airways did find some humor in the ad: It said the spot couldn't be aimed at its nonstop flights: "We think there is a difference between flying in
 

FlierDude

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Hey, if the shoe fits... ;^)

Waay too much PC out there. Anyone got a linky? (Oops, just saw fuzzy's)

.
 

TexaSWA

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radarlove said:
And discounters today can hire experienced pilots from the U.S. military...

And also hire civilian guys to help get the military guys thru training and show them what to wear to the bar on overnights.

Now that was funny, I dont care who you are, that was funny!
 

jacko123

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"And also hire civilian guys to help get the military guys thru training and show them what to wear to the bar on overnights."

He!! ya that was funny!!!!
 

BSkin

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I thought it was funny as he!!. I can also see why some mgmnt folks would get pi$$ed. But as Mr Discount Airline Guy, if you can't get the joke, know it's just a joke, then grow a spine.

So TexaSWA fo guy, what's you're beef w/ the mil, or just joking, ie. the gist of this thread?
 

incubus

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airtran getting upset about this is as funny as the flight attendants calling a boycott on the movie with jodie foster called 'flight plan'. apparently the flight attendants on this movie are rude.

in the first month the movie has pulled in 77 million.
 

cforst513

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jesus, this ad has been posted on this forum about 97261.5 times. give it a rest, guys, do a search!
 

FR8mastr

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I wasnt thinking of Airtran or SW when I heard that ad. I was thinking of the multitude of airlines that pop up every 6 months providing service from the Northeast to FL for twenty nine bucs only to be gone less that a year later. Like South east Airlines
 

snow-back

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You know what's really funny...

...it's that we're all "discount airline pilot guys" now. :crying:
 

TexaSWA

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BSkin said:
I thought it was funny as he!!. I can also see why some mgmnt folks would get pi$$ed. But as Mr Discount Airline Guy, if you can't get the joke, know it's just a joke, then grow a spine.

So TexaSWA fo guy, what's you're beef w/ the mil, or just joking, ie. the gist of this thread?

Purely a joke. Dont get upset guys.
 

Steeler Fan

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radarlove said:
AirTran, which is the former ValuJet Airlines, and other discount flyers have long fought perceptions that low-price fares mean less safety. Previous generations of discount carriers flew aging planes, offered bare-bones service and suffered a lack of confidence after ValuJet Flight 592 caught fire and crashed in the Florida Everglades in 1996, killing 110 on board.


Why is it when I read articles about US Airways, I don't read that "US Airways had 5 major accidents in a five year period", or "Northwest Airlines, who crashed a DC-9 in DTW when they attempted to takeoff without slats".

Or, Southwest is adding service to Denver, "Citizens of San Jose are warning the airport authority to remove all gas stations from the immediate vicinity of all runways and taxiways, as Southwest has an affinity for high speed airport operations"

Look, I worked for US Airways, and I have friends at both Southwest and Northwest, but even though AirTran is vastly different, and better, since 1996, we still get the everglades thing brought up.

I just need to accept that AirTran will never be the media darling and have the associated hype that Southwest and JetBlue enjoy. (I'll stop now, let the flaming begin).
 

say again

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I thought it was funny!!!!:laugh: I have complete faith in the pilots on ANY airline that I fly on.
 

248to2.8

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People are just way to sensitive any more. They get offended from tv commercials, radio commercials, the pledge of allegiance, a nativity scene in a city park. People just need to grow a pair and realize the world isn't here to cater to their every whim.
 

SSDD

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So this is a REAL commercial Bud is running? I thought it was pretty funny, but I also thought it was a spoof.
 

SkyWestCRJPilot

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I'm thinking radarlove has fooled everyone. Notice there is no mention at the top or bottom of the article of where this supposed article came from.
 

Dizel8

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Huh?
SkyWestCRJPilot said:
I'm thinking radarlove has fooled everyone. Notice there is no mention at the top or bottom of the article of where this supposed article came from.

Nope, real, taken from Wall Street Journal.
 

AdlerDriver

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BSkin said:
I thought it was funny as he!!. I can also see why some mgmnt folks would get pi$$ed. But as Mr Discount Airline Guy, if you can't get the joke, know it's just a joke, then grow a spine.

So TexaSWA fo guy, what's you're beef w/ the mil, or just joking, ie. the gist of this thread?

I don't think he has a "beef" with the military. I think he's obviously flown a few trips with say, a few retired military dudes who haven't bought new civilian clothing since 1982. :D

If you can "help" those dudes, please do so!!
 

Flopgut

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Leonard is going to pull Bud off the planes!?

That might make Auggie Busch stop buying tickets on Airtran...
 

radarlove

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SkyWestCRJPilot said:
I'm thinking radarlove has fooled everyone. Notice there is no mention at the top or bottom of the article of where this supposed article came from.
Please give me a little more credit than this. If I'd have written a satire, it would have been a lot more humorous than that that article.
 

fuzzy077

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Steeler Fan said:
Why is it when I read articles about US Airways, I don't read that "US Airways had 5 major accidents in a five year period", or "Northwest Airlines, who crashed a DC-9 in DTW when they attempted to takeoff without slats".

Or, Southwest is adding service to Denver, "Citizens of San Jose are warning the airport authority to remove all gas stations from the immediate vicinity of all runways and taxiways, as Southwest has an affinity for high speed airport operations"

Look, I worked for US Airways, and I have friends at both Southwest and Northwest, but even though AirTran is vastly different, and better, since 1996, we still get the everglades thing brought up.

I just need to accept that AirTran will never be the media darling and have the associated hype that Southwest and JetBlue enjoy. (I'll stop now, let the flaming begin).

Very, very true.
 
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