So they have spent 1.4B a year during those times, minimum, for new airplanes. Where is the high debt to show for it? The debt to equity is still way low. It went up for about a year and is now back down.
Answer--They are racking up assets as they increase debt. A low debt to equity operation. Works great in a rising interest rate environment and reduces the need to lease airplanes and equipment. Which, over the long term, is expensive.
NO NO NO! You have it all backasswards. Southwest has a Low Debt/Equity ratio which is a GOOD thing if you are trying to asses financial security of a company. Southwest has a D/E (1.6B debt/6.5B equity) of about 0.25 which means that SWA's debt is about 1/4 the size of it's equity (owners value). Compare that to AMR which has a D/E (12.7B debt/226M equity) of about 56.1, which means that AMR's Debt is 56 times as large as it's equity. In other words if you liquidated SWA and AMR today, SWA would pay all it's debts and be able to return money to it's shareholders, AMR wouldn't be able to pay all of it's debts and shareholders would get ZERO - 56 times over.
The mistake a lot of you are making is to equate stock-price/performance to career security. The things that an investor is looking for is not necessarilly the same as what a pilot would be looking for if they are trying to assess the long-term viability of a company. To an investor, too low of a D/E means that the company has not been aggresive enough in obtaining debt, which means the company will not benefit as greatly from upturns in the market as a company like AMR that is more highly leveraged.
An analogy I can think of is...two pilots buy a house at the same time with a 30 year mortgage...
Conservative pilot - 1 takes all his extra cash and puts it towards his principal. In 15 years say...he has his house paid off. He has 100% equity in a total of one house. His house payment at the end of the 15 years is $0.
Aggresive pilot - 2 takes all his extra cash and saves it for a down payment on a 2nd house. Every time he accumulates enough for a down payment in either equity from appreciation or cash he buys another house. At the end of 15 years - he probably owns 20 % of 10 houses. His house payments might be $30,000 a month - I hope he has great tenants.
How did they do? What the market did in the 15 years is irrelevant to pilot 1, conservative pilot-1 would be okay he's not rich, but he is living free and clear in his very own home. Aggresive pilot -2 would have done OUTSTANDING in an Up Market, and HORRIBBLY in a Down market.
SWA is like conservative pilot-1, AMR is like aggresive pilot-2.
Analyst/investors would like SWA to act more like aggresive pilot2 then the conservative pilot-1 they have been acting like in the past.