- Why did Cactus merge (arguably acquire or at least initiate the merger) and yet keep the Phoenix HQ, BUT with US Air as the name of the airline. 1000's of pax tripping thru PHX, isn't brand identity something they teach in biz school?
Because USAir as a brand is larger, more well known, and the name encompasses the entire USA unlike "America West". It would be confusing from a customer standpoint to fly "America West" on East coast routes. It's the same reason that the Delta name wins in the Delta-Northwest merger.
- Things were kept separate for awhile (no?). "We are one family now" but east flew under US Air callsign and West flew under Cactus. But "we are one family". Say one thing, do another?
The goal was 100% merger. Supposedly a gradual process.
- How did US Air enhance things? Routes? What routes? Philly? Cactus bread and butter and institutional expertise was PHX, Vegas, West coast, etc. Why didn't Parker take all his think tank power and use it to run off UAL and SWA, versus have 20 fires to put out with the merger AND still deal with keeping Cactus competitive? (I don't know, thats why I am asking....)
Good point. However, at some point, if you want to grow as an airline you need to start looking at other route structures. USAir represented a quick way to get east coast routes and gates.
- Not unlike a marriage, your mate shouldn't be a drug addict, almost bankrupt, psycho-path, etc. What did Parker see in this marriage?
Ask him. However a lot of high-paid people thought it was a good idea, since they put up the money.