SWA flies into what, 39 states? Congratulations, I think they're great at what they do. DAL flies into what, 76 COUNTRIES last I heard.
SWA is not our competition, and anyone who thinks they are is a fool.
Trigger
You are right, we at Delta cannot compete with LUV as we use rjs to go head to head with them. If we don't do something soon, we will be unable to compete with any airline in the domestic market. Flew ASA recently for the first time in years and it was a miserable experience. Not a good product and yet, we put many passengers on them instead of mainline. Will not work in the long run.