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Airtran marketing department sucks donkey balls

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JT12345

Well-known member
Joined
Feb 7, 2007
Posts
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A "National" airline with a "Regional" and "International" market plan.

Well known in Atlanta and Japan, but not the rest of the US.

Danicka Patrick won her first race in Japan. How many customers does Airtan have in Japan? How many Formula races are watched by the American public nationwide in a year. I can think of one in IND. That's it.

We are better off with a 1 inch "a" on the fender of a Nascar than a 2 foot "a" on the nose of a formula car.

Who are these local sports figurers that we have hired from what I read in yahoo news? I don't see any commercials. What the hell are they doing?

Florida is a big market for Airtran and most Floridians don't know who we are. I don't see any marketing going on down here. We have a lot of planes in the Florida market. What a lack of showmenship.

They still think we are value jet with 45 year old DC9s, 2 of which caught on fire. We have the youngest boeing fleet in the country.


They need to clean house in the marketing department.
 
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Danica is not in F1, she's in IRL that primarily runs here in the states. Back a few years ago when we sponsored Dan Wheldon and he won the freakin INDY 500 our logo was on TV, Newspapers, magazines EVERYWHERE. So your point about our marketing dept. is moot. please try again.

RV
 
Check your facts. Danica drives for the IndyCar series which is open wheel racing in the US. Aside from Motegi in Japan and some future races in Mexico and Canada due to the merger of Cart/IndyCar, all races are in the states. Formula One is an international series that until last year did have one US race (USGP in Indy). Last check Airtran did not sponsor an F1 car.
 
http://auto-racing.speedtv.com/article/miller_financial_inequalities

snip...

Last year, Jimmie Johnson earned $8,909,140 in prize money for Hendrick Motorsport on his way to his initial title and that's not counting the $6,785,982 he received in series sponsor points.

That's $15,770,125 for those of you keeping score at home. FOR ONE TEAM!

The total payout (with no bonuses) for the 78 drivers who competed in one, some or all of the 36 events in 2006 was a staggering $219 million.

By comparison, the Indy Racing League dolled out a total of $24 million in purses ($10 million coming from the Indianapolis 500) with Sam Hornish Jr. collecting $3,835,205 for his third championship. That included $1 million bonus for capturing the title, not bad for 14 races.

But still way out of whack considering a budget to run up front is anywhere from $6-9 million per car.

Further north on Indy's westside, Champ Car paid $6,553,000 in purses to its competitors for 14 starts and another $1,550,000 in point money. Or about the same as Johnson's bonus check.
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Indy verse Formula 1, like anyone in the US knows or cares about the difference.
 
Next on the Marketing docket...sponsoring Hurricane Ike and Tom Brady. Heck, at least the storm would give us some exposer.
 
Almost no one does know the difference, but at least there are a ton of IRL races in the USA. Only one F1 in USA. That was the previous poster's point.

Big picture, almost no one watches ANY non-NASCAR racing in the USA of any type. If it costs to much to sponsor NASCAR, that is a valid reason to skip it.
 
"AirTran Airways, the biggest major airline none of you have ever heard of."

New marketing slogan?
 
Almost no one does know the difference, but at least there are a ton of IRL races in the USA. Only one F1 in USA. That was the previous poster's point.

Big picture, almost no one watches ANY non-NASCAR racing in the USA of any type. If it costs to much to sponsor NASCAR, that is a valid reason to skip it.

What is the going rate for a 5 inch sticker on the side of a Nascar?
 

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