In reality the west at the time the decision was made didn't really care. Parker handed the ops. over to the East(dumb dumb dumb) and in return had the gaul to say, "Hey don't worry the west gets to keep the call sign and Coke". It's about the only thing the West got and I'm sure they don't want to give it up. Imagine a divorce judge handing over everything to the ex except the gear shift knob from your truck. The house, the boat, the kids, all her's. What really sucks is that the ex came into the relationship with no job and bad credit. Did I mention she's ugly to boot. If you can imagine this then you can begin to understand why the Westies say, "say CACTUS bi#%^!" West=rules East=tools