It was Braniff's misjudgment of what the industry was going to look like after deregulation. They ran themselves out of bussiness with bad decisions and over extending themselves. It is a classic case study if you bothered to read anything about the industry you work in.
I knew that...but there are some who will believe to their dying day...that somehow, SWA had something to do with the decisions that the Braniff management made....
...how absurd..
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