donvag,
Your post hints at re-regulation of airline routes.
The USA is a capitialistc country. SWA didn't "DO" anything to Frontier. Frontier could have grown in a strong profitable manner but for whatever reason it didn't and the journey down that road started before SWA started adding routes. It's a liberal left wing rant to start bashing a company for being succesful and competing well and strongly -- it's what made this country what it is today. Darwinism in business needs to continue (even though the bankruptcy laws throw a curve into it).
Are you going to lobby Congress to not allow a CVS drugstore be built within 3 miles of a Walgreen's? Is that the way you want the United States to operate?
By the way, Wal Mart has done much for this nation. Many of the people who work there would otherwise be on welfare. Many of the lower income mothers who shop there can better afford shirts and shoes for their kids whereas before WalMart they couldn't afford to clothe their children as well. People can afford to feed their familes better due to WalMart. It's made life better for people and helped far more people than harmed.
Ever hear the arguement as to who has helped more people -- Mother Teresa or Bill Gates?
The answer is Bill Gates. He caused to employ millions of people around the world providing income for people to take care of themselves and provide good medical insurance -- not just Microsoft but all the ancillary companies that arose around Microsoft such as computer manufactures. His work also improved productivity dramatically thus lowering costs for everyone -- so get the big picture and don't become some left wing liberal when it comes to how the capitalstic system in this country works. It's a tough world out there but that's the way it is and it's still far better than socialism or communism. People who lose jobs think it's the end of the world and it's certainly not fun and it is stressful -- I know -- I've been there. But history has shown those people often end up working at a stronger more secure company later. There are plenty of ex-Braniff, ex-Midway, furloughed UAL and AA at SWA and they are happier than they ever were at previous emplyers. Life does go on.
tankerclown -- SWA may not have to reduce costs. How about they raise fares instead? By then they will be more monopolistic in their markets and be able to do that to cover costs. They are keeping fares relatively low now while they can to make things difficult for the competition and solidify their markets. They can continue to do this for the next several years then if necessary start raising fares more.