SWA Business plan Tanking..Did I miss something?

[On Your Six]

On Your Six,

As a former Netjets pilot, I will tell you that rich people will NOT "throw their money" at will. In fact, many of them are the cheapest a-holes out there. Rich people fly Netjets at any cost because the current perception is Netjets the safest and most reliable corporate airline. If that perception ever changes, Netjets will fail the next day. Nothing is written in stone, even Netjets, my friend. In fact, Netjets has some major flaws, such as most of their profits are from selling new shares - what happens when their growth flattens (and for more than just 18 months, like it did in '04)?

My favorite line from that article:
Instead of emulating the corrective steps taken by Delta Air Lines (nyse: DAL - news - people ) and AMR (nyse: AMR - news - people )'s American Airlines, Southwest's mangement simply implemented “modest cost-cutting” and other minor measures, he said.

Classic.

I appreciate your perspective because you have seen it. Sure, wealthy people can be cheap bastards - I know this. That being said, sales at Netjets have increased (Marquis Jet cards sell pretty well) and the 135 market continues to grow. It is a general statement - the number of millionaires in the US continues to grow and grow. Obviously there will be cycles but the added burdens of airline travel (long and annoying lines due to TSA checks, crowded airline terminals, sick passengers coughing in your face, etc.) will likely not be reduced any time soon. Flying on a private airplane is not cheap, but it beats any airline experience. My owner spends a ridiculous amount of money on travel, cars, entertainment, etc. and he is a small fish in the NYC area.

Not all rich people spend their money lavishly (I agree with you), but more people with money will open up to private travel (VLJs will be popular) because of the terrible airline experiences that are so pervasive nowadays - flying on airlines to crowded airports sucks (and having to push old ladies over on SWA flights to ensure that you get your coveted window seat in the back only makes it worse). Netjets is not a bad choice for pilots with the intensifying competition found in the airline industry these days. No other fractional can compare to Netjets in terms of worldwide fleet (NJA, NJI, NJE, NJME, EJM), infrastructure, etc.

Now, back to the SWA discussion...

 

[The Victors]

You forgot the Virgin America pilots. Likewise, they will also "set the standard." Tool.[/quote]

Why don't you re-read what I wrote Jacka$$. I specifically referred to VA's flight attendants and the in-flight entertainment vs. SWA's limited offerings. I mentioned nothing about the pilots - we are all aware of how low wages will negatively impact the profession. Check it out: http://www.virginamerica.com/difference/

You can't tell me SWA can compete with this product on overlapping routes if the prices are similar - especially on longer routes.

Jonjuan, you need to focus on what we are discussing - we are looking at the changing competitive environment - get it? Again, name calling and personal attacks are not great substitutes for logical arguments. This is a discussion board and I'd love to hear some counterpoints or people who don't believe SWA can be impacted by the rising LCC storm. Sometimes the truth hurts.

Of course swa can compete. This might be hard for you to understand, but swa mgmt are some smart people. The dont retreat much. (by the way, they tried a test change to the boarding process and the passengers HATED it and IFE is on the way). My previous post was against your "I can't wait to see VA" comments. BTW, are you referring to VA and skyloser as the "rising LCC strom"? :laugh: :laugh: :laugh: Of course swa can be effected by low ball piece of crap start ups. So will every other airline, which is the main point that we don't need them around or people like you pulling for them.

 

[On Your Six]

SWA did a VERY intensive study about assigned seating out of SAN. The pax overwhelmingly voted for NO assigned seating. So, I guess you are wrong in that respect. Most SWA pax actually prefer they way it is done now.

As far inflight entertainment, until they can get a 15% ROI it aint going to happen. People still are not willing to pay more for TV's and XM radio. SWA has studied it indepth and has the data. Until they can get 15% ROI for it, they aint buying it.

Please post evidence on this - I want to see the results (article) about this survey. It is counterintuitive. Perhaps that option was weighted against other options - I think it is called conjoint analysis. They never asked me or anyone else I know about boarding options. It is terrible - regardless of what Cletus of Hazzard County has to say on a survey. I am sure you love not having a preferred seat waiting for you. I suggest you ask SWA passengers (in the 2nd and 3rd boarding segments - seats 31 through 120) next time you are on your flight whether they would prefer an assigned seat. The first 30 pax probably are elated to be at the head of the line (reduces the anxiety inherent in any SWA flight boarding process). Why do you think pre-boarding software is so popular among SWA passengers now? Pax can use special software to ensure that they get a good seat ahead of time. If all SWA pax love the current system, why are these online services becoming so popular? Any answers to that question? Why do these new services exist?

If pax levels (and yields) at SWA start to dive on highly competitive routes with comparable fares, watch SWA reconsider investments in IFE. Offering service below industry standard (and that standard may soon include IFE with low fares) generally does not lead to increasing profits. Why be an outlier when IFE is so popular on other airlines?

 

[momalley81]

Please post evidence on this - I want to see the results (article) about this survey. It is counterintuitive. Perhaps that option was weighted against other options - I think it is called conjoint analysis. They never asked me or anyone else I know about boarding options. It is terrible - regardless of what Cletus of Hazzard County has to say on a survey. I am sure you love not having a preferred seat waiting for you. I suggest you ask SWA passengers (in the 2nd and 3rd boarding segments - seats 31 through 120) next time you are on your flight whether they would prefer an assigned seat. The first 30 pax probably are elated to be at the head of the line (reduces the anxiety inherent in any SWA flight boarding process). Why do you think pre-boarding software is so popular among SWA passengers now? Pax can use special software to ensure that they get a good seat ahead of time. If all SWA pax love the current system, why are these online services becoming so popular? Any answers to that question? Why do these new services exist?

If pax levels (and yields) at SWA start to dive on highly competitive routes with comparable fares, watch SWA reconsider investments in IFE. Offering service below industry standard (and that standard may soon include IFE with low fares) generally does not lead to increasing profits. Why be an outlier when IFE is so popular on other airlines?

DUDE, management did a test out of SAN and the PAX overwhelmingly stated that they didn't like assigned seating.

There was a lot information provided by SWA management to the employees at SWA. SWA management stated that all the data showed that the PAX of a SAN (a very high priced market for SWA) didn't like assigned seating.

If you want the data call SWA management and ask for it. I am only a worker bee and dont have that information. However, I do trust SWA and realize they know what they are talking about.

Sorry that your argument that people avoid SWA because of no assigned seating is BS. But your argument is incorrect. I tried to be polite and tell you the truth but I guess that is not good enough for you.

 

[On Your Six]

Of course swa can compete. This might be hard for you to understand, but swa mgmt are some smart people. The dont retreat much. (by the way, they tried a test change to the boarding process and the passengers HATED it and IFE is on the way). My previous post was against your "I can't wait to see VA" comments. BTW, are you referring to VA and skyloser as the "rising LCC strom"? :laugh: :laugh: :laugh: Of course swa can be effected by low ball piece of crap start ups. So will every other airline, which is the main point that we don't need them around or people like you pulling for them.

Jet Blue was completely discounted when it started - nobody believed it could work. Now look at Jet Blue. It was very well funded and now Skybus has something like $170 million in funding. I am not suggesting that Skybus will eventually be as successful but you never know in this business - that's the point. I am not pulling for Skybus or VA - I am merely pointing out that they could adversely impact SWA's position in competing markets. Do you disagree with that?

Not every airline will be hit the same by the LCCs. Legacy carriers will continue to focus on international growth because there is less competition there and that is where the growth is (margins are much higher). CAL and DAL are focusing growth on international markets and will ultimately increase the number of E190/E170/CR9 aircraft in their fleets to directly compete against the LCCs. But the Legacies have great international feed and very strong marketing alliances with other airlines - these benefits are not shared by the LCCs. That's the point - the LCCs are fighting for the same, low-yield domestic passengers. They are increasing capacity quickly and this will force them to put airplanes wherever they can. People talk about Air Tran's motivation for acquiring Midwest is to find a place to put their incoming 737-700s... I don't know if that is true but that could be one motivating factor.

The LCCs will have to battle with each other for growth and margins (fares will decrease on competitive routes) and they won't have many high-margin growth opportunities like the Legacies (i.e., international). Instead, the legacies will deploy cheaper 90-100 seaters to maintain their feed on competitive routes while continuing to offer better loyalty/frequent flier programs to secure more lucrative business passengers.

SWA will continue to succeed, but it will be a far tougher environment going forward (not the same time period as the one discussed in NUTS) and profits will likely be strained unless SWA can adapt to capture more revenue or cut costs elsewhere. That's the original point...

 

[The Victors]

we can go around and around trying to predict the future. Like the new open skies deal is going to screw the legacies international growth margins and so on. Or like VA is going to feed V Atlantic and further screw the legacies. Like I said, Everyone, including swa, can be hurt by these start ups. WE DONT NEED THEM HERE!

 

[On Your Six]

DUDE, management did a test out of SAN and the PAX overwhelmingly stated that they didn't like assigned seating.

There was a lot information provided by SWA management to the employees at SWA. SWA management stated that all the data showed that the PAX of a SAN (a very high priced market for SWA) didn't like assigned seating.

If you want the data call SWA management and ask for it. I am only a worker bee and dont have that information. However, I do trust SWA and realize they know what they are talking about.

Sorry that your argument that people avoid SWA because of no assigned seating is BS. But your argument is incorrect. I tried to be polite and tell you the truth but I guess that is not good enough for you.

Can we still do polls on Flightinfo? I'd like to ask all of Flightinfo participants for their opinions on this. I'm betting most people prefer to select a seat early and know where that seat is before boarding.

My argument is correct because it is logical. Regardless of what a select group of people in SAN say. Why did they pick SAN for the study? Why not ISP or LAS? Did they ever ask pax who routinely get placed in the middle or last boarding groups for their preference? What do you think their preference would be?

Why do these online boarding services (pay a fee to get a better seat selection) even exist if nobody cares about where they sit? Just answer that question for me...

 

[momalley81]

Can we still do polls on Flightinfo? I'd like to ask all of Flightinfo participants for their opinions on this. I'm betting most people prefer to select a seat early and know where that seat is before boarding.

I dont know nor do I care. SWA has collected the data and the results were reported to its employees. The data does not reflect what you as an individual feel. Sorry, but a lot of other passengers feel differently than you do.

My argument is correct because it is logical.

No, you argument is not correct and SWA has the data to prove it.

Why did they pick SAN for the study?

I don't know nor do I care. Maybe it is because it is a high price city with more affluent Pax?

Why not ISP or LAS?

Again, I dont know nor do I care.

Did they ever ask pax who routinely get placed in the middle or last boarding groups for their preference? What do you think their preference would be?

Again, I don't have the data. I dont know and I dont care. SWA management is a lot smarter than me, and I can guarantee you that they are better and smarter than you are.

If you think you can do a better job at this why dont you go to www.southwest.com and apply for an exec position?

Why do these online boarding services (pay a fee to get a better seat selection) even exist if nobody cares about where they sit? Just answer that question for me...

People care where they sit. However, many would rather get to the airport early to get the seat they want vs paying for it.

It's not a very hard concept to grasp. Really, it's not all that hard to understand. I promise.

 

[SWA GUY]

On Your Six,

I know you interviewed at SWA. I know you were not hired. These two facts may shed some light to others on your frustrative posts regarding SWA.

The questions are; Why are you bitter with SWA management and their proven track record of success? And, why are you worried about the future of SWA?


Don't give me a BS answer. Do some introspection and be honest with yourself and those of us on FI.

 

[The Victors]

nice!

 

[momalley81]

On Your Six,

I know you interviewed at SWA. I know you were not hired. These two facts may shed some light to others on your frustrative posts regarding SWA.

The questions are; Why are you bitter with SWA management and their proven track record of success? And, why are you worried about the future of SWA?


Don't give me a BS answer. Do some introspection and be honest with yourself and those of us on FI.

I see!! It gets clearer now!!

On Your Six will now come up with the clever comeback of:

A. He never wanted to work at SWA in the first place, or;

B. He wasn't all that interested in a job at SWA he just wanted to interview for the heck of it, or;

C. If he got a job at SWA it would just be a temporary thing until he could go back to UAL where they do everything correctly and never screw up.

 

[SWA GUY]

I see!! It gets clearer now!!

On Your Six will now come up with the clever comeback of:

A. He never wanted to work at SWA in the first place, or;

B. He wasn't all that interested in a job at SWA he just wanted to interview for the heck of it, or;

C. If he got a job at SWA it would just be a temporary thing until he could go back to UAL where they do everything correctly and never screw up.

We have a Winner!!!!!!

 

[On Your Six]

Hostility vs. logical debate - I should have expected that...

On Your Six,

I know you interviewed at SWA. I know you were not hired. These two facts may shed some light to others on your frustrative posts regarding SWA.

The questions are; Why are you bitter with SWA management and their proven track record of success? And, why are you worried about the future of SWA?


Don't give me a BS answer. Do some introspection and be honest with yourself and those of us on FI.

Aaaah, I knew I would get a response like this. I never applied to SWA - UAL was my first choice when I retired and I got it. I had internal recs from some guys in my squadron and I didn't need to apply anywhere else. This was pre 9/11 - I was on the line for 4 months and I got furloughed. I actually found a great Global Express job near my house that pays me more than what a senior SWA pilot makes and yet I fly maybe 10 days per month. I get a car service to and from my home. I get to stay in 5-star resorts on RONs and I eat great food all the time on the boss who is very progressive and generous. He even lets me invest in his private equity deals - I am not concerned about my pension at all. I never, ever wanted to fly 5-6 sectors per day - AND THAT'S A FACT. I have friends at SWA and they are always exhausted. Not everyone wants to fly a CORNDOG 737 for the rest of their flying careers. I flew the 737-500/300 at UAL and it SUCKED. I am so glad I am not flying that POS for the rest of my long career - sorry that you have to and that you have no choice. Good for you - seriously, enjoy those constant 25 minute turns for the rest of your career. A friend of mine left UPS for SWA and he deeply regrets that decision and wishes he could turn back time...

If you re-read my original post you will see that I started by talking about the harsh operating environment that you guys will be entering soon with other growing LCCs invading your turf or targeting your most profitable markets. But you refuse to acknowledge it - it is better to bury your head in the sand... SWA will no longer enjoy a lack of competition and, instead, your lack of IFE and proper boarding will put you on the defensive when you compete with other LCCs with better ammenities. That is a fact. All I said was that the environment is far different from the one described in NUTS - am I wrong about that? Nope. Lack of growth (at the rates you enjoyed in the past) will not sit well with the stock analysts who are looking very closely at both revenue and net income growth. The LCC world will become a feeding frenzy because domestic growth is the name of the game and SWA has only barely talked about potential international expansion. If things were working so well domestically, why even consider international expansion? Well, DAL and CAL are doing very well by focusing on growth areas. Get it or am I typing too fast for you?

As for the stupid SWA boarding study, I am so glad that they refuse to share the data with outsiders. Yeah, or that they don't explain their study methodology. Sure, that is really credible. You may like that type of boarding but nobody I know would agree with you if the other option existed. I can't wait to hear the reasons why that type of boarding option is preferred from ANYONE ON FLIGHTINFO. Please tell me why you prefer that type of boarding if you have the same airfares, the same time frequencies and everything the same except the boarding options. Why Cattle Car preference? I want an answer instead of personal attacks - unless you can't articulate one...

 

[momalley81]

I actually found a great Global Express job near my house that pays me more than what a senior SWA pilot makes and yet I fly maybe 10 days per month.

You make between $225,000 - $350,000 a year flying a Global?

Yeah, we believe you. Sure we do. That sounds legit.

 

[On Your Six]

I see!! It gets clearer now!!

On Your Six will now come up with the clever comeback of:

A. He never wanted to work at SWA in the first place, or;

B. He wasn't all that interested in a job at SWA he just wanted to interview for the heck of it, or;

C. If he got a job at SWA it would just be a temporary thing until he could go back to UAL where they do everything correctly and never screw up.

Read my response jacka$$. It should be clear enough for even you. Nobody has responded with anything logical - why should you?

 

[SWA GUY]

You make between $225,000 - $350,000 a year flying a Global?

Yeah, we believe you. Sure we do. That sounds legit.

I shoulda said, "We have a Whiner"!

"Weiner" would have worked too.....

 

[On Your Six]

You make between $225,000 - $350,000 a year flying a Global?

Yeah, we believe you. Sure we do. That sounds legit.

If you include the private equity investments I get as a part of my job I have made a lot more than that. For 10 days of flying to 5-star resorts in a super-modern and comfortable aircraft, I do well with my 6-figure salary.

Perhaps you can add something logical to this discussion?

 

[On Your Six]

I shoulda said, "We have a Whiner"!

"Weiner" would have worked too.....

As a corndog pilot who has to fly that POS for the rest of your career, I think weiner is more appropriate for you. Thanks for wasting everyone's time with your nonsensical answers and personal attacks. I am so glad you really enjoy that job and hope you enjoy your boarding process on deadheads. Really, enjoy the middle seat in the back between two overly-obese former Greyhound customers. Seriously, enjoy it.

 

[momalley81]

Read my response jacka$$. It should be clear enough for even you. Nobody has responded with anything logical - why should you?

I have responded with plenty of logic, you just choose to disregard it. I also posted my guesses to how you would respond before you posted your long winded diatribe.

Furthermore, you lost all credibility claiming you make more than a senior SWA Captain flying a Global. Until you post W2's no one here is going to believe you.

 

[momalley81]

I am so glad you really enjoy that job and hope you enjoy your boarding process on deadheads. Really, enjoy the middle seat in the back between two overly-obese former Greyhound customers. Seriously, enjoy it.

If you knew what you were talking about you would understand that deadheading crewmembers and jumpseaters pre-board before revenue.

Wrong again!!

 

[On Your Six]

I have responded with plenty of logic, you just choose to disregard it. I also posted my guesses to how you would respond before you posted your long winded diatribe.

Furthermore, you lost all credibility claiming you make more than a senior SWA Captain flying a Global. Until you post W2's no one here is going to believe you.

Yeah, I'll post my W2 here for you. If you want to prove that you are indeed logical, then answer two simple questions for the rest of us:

1. Is SWA's position and growth prospects threatened by the growth of other LCCs like Jet Blue, Air Tran, Spirit, Skybus, VA and the regional operations of the legacies (E170/CR9 operators)?

2. How is the cattle car boarding process preferrable to the normal, reserved seating process in your mind (not what SAN people think)?

Just answer those two questions in a logical, non-emotional manner and I will be happy - and we can end this debate for good. One word or one sentence answers don't work - some thought and examples would be appreciated.

 

[On Your Six]

If you knew what you were talking about you would understand that deadheading crewmembers and jumpseaters pre-board before revenue.

Wrong again!!

You are correct, I guess I was thinking about last-minute boardings - just catching the flight before it leaves (jumpseats occupied). I was thinking about commuters but typed something else. How would that work for you?

 

[SWA GUY]

Onyoursix

You are like an attack dog!

Down boy, down.

 

[PreContact]

Valid Points

On Your Six...You've raised some valid points on the future of SWA's business model. I'd like to see some crdible responses, but they're too busy attacking you personally. I like assigned seating as well, and IFE on a 5-hr transcon is getting to be the norm. But Southwest has weathered many storms, so it should be interesting to watch. Perhaps they'll merge or acquire a competitor, but the road ahead with the new LCCs will be different, and ultimately, more challenging for them.

I like LUV, and the 737 is a pretty cool ride...to each his own I guess!

 

[On Your Six]

I dont know nor do I care. SWA has collected the data and the results were reported to its employees. The data does not reflect what you as an individual feel. Sorry, but a lot of other passengers feel differently than you do.



No, you argument is not correct and SWA has the data to prove it.



I don't know nor do I care. Maybe it is because it is a high price city with more affluent Pax?



Again, I dont know nor do I care.



Again, I don't have the data. I dont know and I dont care. SWA management is a lot smarter than me, and I can guarantee you that they are better and smarter than you are.

If you think you can do a better job at this why dont you go to www.southwest.com and apply for an exec position?



People care where they sit. However, many would rather get to the airport early to get the seat they want vs paying for it.

It's not a very hard concept to grasp. Really, it's not all that hard to understand. I promise.

Any interesting read from Skybus pax (an excerpt from another post on the Majors board that is related) - you will note the similarities with your operation and the direct comparisons about boarding, etc.:

Skybus passenger reviews flight...
SkyBus from RIC to CMH - Worth the $10 and not a penny more.
My wife and I recently flew from Richmond, VA to Columbus for business. While we were optimistic that the experience would be pleasurable, we quickly realized that we got what we paid for.
We checked in on-line 23 hours and 5 minutes prior to our departure - and were placed in boarding group 3. For those of you who have flown Southwest Airlines, Skybus' groups 1-3 are identical to that of SW's A, B, and C groups. I'm assuming that boarding groups were assigned on a first come, first served basis - which means that the other 156 passengers must have been even more eager than I to check in on-line well in advance. I paid for our two bags during the on-line check in experience and printed the boarding passes...everything seemed to be, well, normal.
We arrived at RIC some 90+ minutes prior to departure and proceeded to the SkyBus counter, decorated with orange and yellow balloons. There were two lines - one for passengers who had already printed boarding passes, and one for those who had not yet done so. We stood in line with others who had already checked in and immediately felt that sinking feeling in our stomachs. After ten minutes, our line had not moved an inch. Four counter agents, dressed in their t-shirts, appeared to be receiving the epitome of 'on the job training.' Blank stares, numerous "hrmmmmm's", and lots of questions, but enough about the desk clerks! After standing in our spot in line for 15 minutes (we were numbers 9 and 10 in our line), we began to wonder if it would have been quicker to check in at the airport - to our dismay, the answer was a resounding 'yes.' In the 28 minutes it us to move from spots 9 and 10 to the actual counter, THIRTEEN customers had walked to the kiosks, checked in on the touch-screen, paid for their luggage (which can ONLY be paid AT THE KIOSK!!! Counter staff was directing customers who had yet to pay for baggage BACK to the kiosk to pay as "they could not accept payment individually) checked their luggage with a clerk, and proceeded to gate B-15. One of the counter clerks left her computer monitor, and approached the folks in our line. Expecting to hear something like, "Good morning!!! Welcome to SkyBus! Be patient with us, please, we have a, uh, computer glitch this morning," we became increasingly perturbed when she came to us with a handful of skybus luggage tags and asked, with a scornful tone, "Need one?"
After finally getting to the counter, the clerk (not the before-mentioned tag lady) made us feel even more unsure as she took our boarding passes and drivers licenses, matched them up incorrectly (my license with wife's pass, and vice versa), smiled, and said "Ok, you're all set." She kept my driver's license - which I had to ask for to get back.
We went to gate B-15 and noticed the roped-off isles for groups 1, 2, and 3. About 5 minutes before the incoming flight landed, the gate clerk (the tag lady from before, who was now stationed at the gate) announced that boarding would begin shortly. Just like with Southwest, hordes of people moved to the three lanes, some trying to nudge out others to get a better spot. 22 minutes after this announcement, the plane had landed, de-boarded, and was ready for new passengers. Not too bad, as you can easily stand in a similar line on Southwest for upwards of 35 minutes or more.

Doesn't sound very popular. Read the Skybus post for more...

 

[SWA/FO]

Aaaah, I knew I would get a response like this. I never applied to SWA - UAL was my first choice when I retired and I got it.

Aaaaah, I smell a kernal! :laugh:

 

[mokitty]

As a SWA pilot, I have my eyes wide open to the many obstacles that must be navigated by our management. We need to be aware of changes to the industry and challenges to SWA (VA, Skybus, leaner legacies, LBOs, codeshares) and make changes to our model as needed. I am confident management is evaluating changes that will keep us on the plus side of profitability. SWA has adapted for the past 36 years and will continue to tweak the model to strive for profitability. We will have RNP. We are evaluating IFE and other revenue streams. As pilots we must do our jobs, take care of our customers and fellow employees and educate ourselves on the many pressures on SWA and make sure we don't have the "it can't happen here mentality". We must also trust the smart folks at the GO are doing their jobs.

On your six, regarding the assigned seating. People luv it, people hate it, people avoid it, people put up with it. My uncle lives in PHX and prefers AWA ......errrr US Airways to SWA because of our seating policy. However, many of our pax LUV it. See attached BLOG from last year (during the SAN eval period) and read how many pax don't want changes to our cattle-call. http://www.blogsouthwest.com/2006/06/21/a-message-from-our-ceo-open-season-on-assigned-seating/


Now back to lurking.....

 

[momalley81]

Yeah, I'll post my W2 here for you. If you want to prove that you are indeed logical, then answer two simple questions for the rest of us:

1. Is SWA's position and growth prospects threatened by the growth of other LCCs like Jet Blue, Air Tran, Spirit, Skybus, VA and the regional operations of the legacies (E170/CR9 operators)?

I dont think I would say threatened, but I would say that many carriers are gunning for SWA. I am not all that concerned by the other LCC's coming after SWA since SWA's Costs are still lower (not by much) than the competition from what I have seen.

Plus, SWA has the best and brightest management in the industry. Hands down. If anyone can figure how to make money in this environment, they can.

SWA is willing to lose money on routes in the near term so that they can make more money in the long run. DEN is a good example. McAdoo was wrong with using DEN as an example of a money loser for SWA. Yield Management has stated that they couldn't be anymore pleased about how much cash they are making there. That in the face of a leaner lower cost UAL and Frontier.

2. How is the cattle car boarding process preferrable to the normal, reserved seating process in your mind (not what SAN people think)?

Just answer those two questions in a logical, non-emotional manner and I will be happy - and we can end this debate for good. One word or one sentence answers don't work - some thought and examples would be appreciated.

I don't know how to tell you this in any other way, but many people like the SWA boarding process. SWA is all about giving the customer what they want. SWA customers have overwhelmingly told SWA that they prefer the method that SWA uses now.

You and your friends not liking it doesn't mean that there are others out there than don't like it as well. Talk about not being logical, just because you dont like it, must mean that everyone else must not like it as well. That is not the case. SWA has done their homework and they know what their PAX's want. If you dont like it then by all means go fly someone else.

Now, post your W2. I would be really interested in the "Private Equity Investments" that are showered upon you while you fly between 5 Star resorts in your ultra-modern aircraft.

 

[On Your Six]

I dont think I would say threatened, but I would say that many carriers are gunning for SWA. I am not all that concerned by the other LCC's coming after SWA since SWA's Costs are still lower (not by much) than the competition from what I have seen.

Plus, SWA has the best and brightest management in the industry. Hands down. If anyone can figure how to make money in this environment, they can.

SWA is willing to lose money on routes in the near term so that they can make more money in the long run. DEN is a good example. McAdoo was wrong with using DEN as an example of a money loser for SWA. Yield Management has stated that they couldn't be anymore pleased about how much cash they are making there. That in the face of a leaner lower cost UAL and Frontier.



I don't know how to tell you this in any other way, but many people like the SWA boarding process. SWA is all about giving the customer what they want. SWA customers have overwhelmingly told SWA that they prefer the method that SWA uses now.

You and your friends not liking it doesn't mean that there are others out there than don't like it as well. Talk about not being logical, just because you dont like it, must mean that everyone else must not like it as well. That is not the case. SWA has done their homework and they know what their PAX's want. If you dont like it then by all means go fly someone else.

Now, post your W2. I would be really interested in the "Private Equity Investments" that are showered upon you while you fly between 5 Star resorts in your ultra-modern aircraft.

First, thank you for responding in a non-emotional, professional manner. That is better than one-word answers. While I still don't agree with everything you say, everyone is entitled to an opinion. MoKitty also responded in a professional manner and I agree that you can either love or hate how SWA operates - it depends on the individual. I still think some big changes and challenges are on the horizon for the LCCs but we will have to wait and see...

So, we will agree to disagree. I am sorry if we wasted a lot of time talking in circles today - I was hopeful to cut through the BS and just get different perspectives. As far as the W2 is concerned, I would post that next to my own nude pictures online. Nobody sane would do that. Suffice it to say that I have zero interest in ever leaving my job so long as the owner continues the operation. The employees of my firm get to invest what small amounts they can afford in the various private equity deals in which my owner participates. It doesn't amount to much but the return can be tremendous. The main receptionist has been here longer than I have and she drives a brand new Mercedes convertible (thought she would have left her job by now but she is still here because she gets to invest more every year and build her sizable nest egg). It is a nice, unique gig and I hope it continues for the foreseeable future. Fingers crossed.

 

[vixin]

On your six eats his own poo!