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Welcome to SureJet

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Glad I'm not the only one who refuses to park myself at a place called Surejet. This reeks like a freshman year marketing class project. I think the stylized name and logo are even worse. The only words that really come to mind are bottom and feeder. Maybe this change is simply expectation management.

"When you think of garbage, think of Akeem."
 
Parter Ally Friend...wtf?

iPhone speak for Partner. Ally. Friend.

Anyway, WTF is that? So now we have a byline to our name as well? Allies? Are we getting ready to start a major offensive? We're going to war? This whole thing fails on so many levels. The description of the logo, font, colors etc is absolutely embarrassing (read below). The laughable part is that people actually came up with this and then bought their own line of bullsh!t as they described and circle-jerked it to each other. The name and logo will become synonymous with how we are really perceived in the business climate. You can't assign them a description and make it true. Strength and boldness? Where in our current operation do we see that? Momentum and direction? We've gone downhill over the last year or two, seriously downhill, is that where they're saying the logo is taking us? The modified curved edge reflects brand elements? WTF does that even mean? Take it back please, let's do this whole thing over.

From the site...
Red is a color that denotes strength and boldness, characteristics that the people of our combined airline personify on a daily basis, and that the airline stands for as it works to become the world’s first super regional carrier.

The forward-moving box continues to represent our momentum and direction as a combined company.

The modified curved edge of the box reflects ExpressJet brand elements.
The modified grey bar continues to represent our business partners we rely on to be successful. The design also reflects ExpressJet brand elements.
 
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Community college level marketing genius run amok. I'm embarrased to be associated in any way with anyone who had anything to do with this. Unfortunatley, this is the same "talent" we have running the operation.
 
Does anyone have a video or link to the actual announcement. I want to see the reaction of those who attended when uncle rico made the proud announcement of this s-hitbird name.


PS...in Amsterdam red denotes prostitution...lol
 
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What the hell, I'm stuck with 100000 bumper stickers that I had printed yesterday for the grand announcement party that say ..... "I Love Nexus Airlines"
 
Does anyone have a video or link to the actual announcement. I want to see the reaction of those who attended when uncle rico made the proud announcement of this s-hitbird name.


PS...in Amsterdam red denotes prostitution...lol

The announcement was made through a corny video that took way too long to build up the announcement and when the name finally dropped it was so quiet you could here crickets chirping. People started looking at each other(including the chief pilots) with the "is this a joke" look. The corp. comm lady started talking again and said "this is the part where you clap". Almost immediately people started to walk out as she started here spiel about what each color and part of the logo meant.

Many are still in shock. This is very very very embarrassing
 
WTF does the word Sure have to do with anything??? It means nothing in aviation, transportation, our company or our parent companies! It does not mean anything. It is slang for yes, or means you are certain of something. It is a deoderant. It has nothing to do with strength, promptness, reliability or anything..

Epic Failure!!!!!!!!!!!!!!!!!!!!!!
 
WTF does the word Sure have to do with anything??? It means nothing in aviation, transportation, our company or our parent companies! It does not mean anything. It is slang for yes, or means you are certain of something. It is a deoderant. It has nothing to do with strength, promptness, reliability or anything..

Epic Failure!!!!!!!!!!!!!!!!!!!!!!

The big announcement video said something like this:

When they ask you where we got the name, tell them its named after us!

YGTBSM!

EPIC EPIC FAIL
 

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