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Virgin America Launches New Service to Dallas-Fort Worth

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Honey Ryder
Feb 26, 2004

Virgin America Launches New Service to Dallas-Fort Worth
Award-Winning Airline Goes Out-for-Sale in the Big D and Celebrates with a "Texas Sized" Fare Sale

Press Release Source: Virgin America On Tuesday August 10, 2010, 10:00 am EDT
SAN FRANCISCO, Aug. 10 /PRNewswire/ -- Virgin America, the California-based airline that is reinventing travel, today announces it will bring its low-fare, upscale service to Dallas-Fort Worth International Airport (DFW) with daily flights from the West Coast starting in December 2010. The new service will launch with daily flights from Los Angeles International Airport (LAX) to DFW as of December 1, 2010, and daily flights from San Francisco International Airport (SFO) to DFW as of December 6, 2010. Dallas-Fort Worth will be the twelfth destination in the airline's expanding network. To kick off a big new route in a big way, the airline today also launches a "Texas Sized" three-day fare sale for travel across Virgin America's network.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/virginamerica/45640/

"Dallas-Fort Worth is one of the largest metropolitan areas in North America and a major center of business with strong ties to California – most notably in the financial services, energy and the Silicon Prairie-Silicon Valley high-tech sectors," said Virgin America President and CEO David Cush. "With unrivalled value and a flight experience unlike anything else in the North American skies, we think our service will be a breath of fresh air for Dallas-Fort Worth travelers. Before today, travelers along these routes had very little choice and we think a little healthy competition is always a good thing – especially for consumers."

Virgin America is a new U.S. airline that offers travelers a host of inventive amenities, including beautifully designed mood-lit cabins, fleetwide WiFi, power outlets near every seat and the most advanced in-flight entertainment platform in the skies. The Red™ entertainment system offers films, live TV, videogames and even an on-demand menu — all via a nine inch touch-screen at every seatback. Since its 2007 launch, Virgin America has swept the major reader-based travel awards, including "Best Domestic Airline" in both Conde Nast Traveler's 2008 and 2009 Readers' Choice Awards and Travel + Leisure's 2008, 2009 and 2010 World's Best Awards.

"Virgin America at DFW Airport clearly represents an outstanding new travel option for our city and our region," said Dallas Mayor Tom Leppert. "We welcome Virgin America and its innovative approach to airline service and look forward to a long and productive partnership."

"Our region's incredible growth over the past decade makes Fort Worth and all of North Texas a very strong target for expansion for Virgin America," said Fort Worth Mayor Mike Moncrief. "Our diverse communities, exciting attractions and strong business environment make an outstanding and rich marketplace for Virgin America to do business. We are proud to welcome Virgin America as a new member of our North Texas family."

"Texas Sized" fare sale tickets must be purchased by 11:59pm PDT on August 12, 2010. DFW fares start at $129*in Main Cabin. Main Cabin fares start as low as $44** on short-hauls like Los Angeles (LAX)-San Francisco (SFO) and SFO-Las Vegas (LAS). Long haul fares start from $124** for LAX-Washington Dulles (IAD) and SFO-Fort Lauderdale (FLL). For most of the network, travel on fare sale tickets must occur between August 17, 2010-November 17, 2010.*** Tickets are on sale today on the airline's Web site (www.virginamerica.com) and at 1.877.FLY.VIRGIN (1.877.359.8474).****

"Virgin America's decision to launch service from DFW Airport to two major markets is a testament to the strength and vitality of the North Texas region," said Jeff Fegan, CEO of Dallas-Fort Worth International Airport. "Our passengers will see a big benefit from the increased competition and the new Virgin America service."

The airline's DFW schedule includes:

LAX-DFW: two nonstop daily flights
SFO-DFW: two nonstop daily flights
DFW-LAX: two nonstop daily flights
DFW-SFO: two nonstop daily flights
American Airlines operate many daily flights on each route, will likely be able to hold the market share against Virgin America It will be interesting to see how AA retaliates.
Oh this will be fun to watch. I see this only lasting so long. AMR will price their tickets very low.

If it lasts in makes the DFW-LAX commute much easier.
AA's new M.O. is to run away from the competition. I predict a shutdown of the DFW base.
Well thankfully the good people of The Bay Area, LA, and The Metroplex will be freed from the yoke of crippling air fares! :rolleyes: Thanks for the capacity dump Sir Richard...
Well thankfully the good people of The Bay Area, LA, and The Metroplex will be freed from the yoke of crippling air fares! :rolleyes: Thanks for the capacity dump Sir Richard...

That's funny right there... "Capacity dump...." Two flights a day from LAX to compete against what... the 17 a day that AA operates?
On the flip side.....they delayed ORD. Someway, somehow, someone from VA will drop their Koolaid Funnel, jump on here and tell us that it was because of Airbus not getting them airplanes fast enough......yeah Sure!!

Interesting how ILFC has 29 A320s available TODAY....
and GE Capital has 16 available TODAY!!
Hey Bill, we delayed ORD because Airbus just can't get us planes fast enough!

Happy now? :laugh:

Actually the political landscape in ORD with gate leases makes it a non starter. No sense starting ORD if there is no chance of making any money there. Yes, I know we haven't made any money anywhere yet, but the CEO is still telling the press we will this year.

I'm sure AMR will respond to our two flights per day announcement. These days we can't go anywhere without stepping on toes. It will be interesting to see this play out.
Alright Cramden....

you win the class award.....I had you all wrong.

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