I believe this article does in fact lay out the plan that our management has come up with - hire someone with experience at running a different crappy airline, throw some money at the shabby interiors, "look into" better in-flight entertainment, new meals that are generally not crappy instead of always crappy, replace 737's with 190's, and grow the international side at a snails pace. 20% growth on a 15 a/c fleet is all of 3 planes...but it sounds good when referenced as a %. Typical froth from Kirby.
The plan is pathetic through and through. I'm scared that this is in fact the best they can come up with.
This airline can only be righted with leadership that motivates employees to care. That will take:
1) More money - not some skewed fantasy of industry average. This applies to all workgroups.
2) Significant investment in our product that gives employees something to be proud of and defend, not be embarrased by.
Doug and team are subprime borrowers to the "T". They bought a crappy dying disgruntled airline with a "teaser rate" mortgage and thought it was a great investment. Now that the payment has "shockingly" gone up, they are scrambling. A little due dilligence and firm leadership in lieu of cutesy newsletters and perpetual cheapness could have steared them into a better scenario than they find themselves today.
They keep band-aiding symptoms when the real problem is our passengers are regularly confronted with employees so disenchanted and disgruntled that they could care less what kind of experience the customers have. Even when we try it seems the system is rigged against us.
No one gives a sh^t and you have to ask yourself - should we really expect more when we're given the bare minimum in tools and compensation?? That's a recipe for failure and it's exactly what's happening.
Until Doug sends a clear message that he intends to invest in and lead this company forward (not just band-aid the never ending list of problems), we will be at the bottom of every list and metric an analyst might use - bet on it.
You hit the nail so hard on the head, it went all the way through to the other side.