Southwest plying high with Love rally
[size=-1]03:50 PM CDT on Thursday, May 5, 2005 [/size]
[size=-1]By VIKAS BAJAJ / The Dallas Morning News [/size]
Plying its trademark comic wit, Southwest Airlines held a 1960s-style rally Thursday at complete with a The Supremes’ knock-off trio to launch the next phase of its lobbying effort to repeal the Wright amendment.
Top executives, some dressed in tie-dyed shirts, told hundreds of employees at the company’s Love Field headquarters that they would be the key to a fight to lift flight restrictions at the city airport. They also unveiled a new Web site - www.setlovefree.com - and asked employees to tell two people a day about it and the federal law it’s seeking to topple.
The Web site is the latest in a series of initiatives Southwest has undertaken since November to convince Congress to repeal the 1979 Wright amendment. The law restricts flights from Love Field to Texas and neighboring states and was designed to protect the then new Dallas/Fort Worth International Airport.
“We’re not in the airline business, we are in the freedom business,” Ron Ricks, senior vice president for law, airports and public policy, told employees to loud cheers. “It’s time the citizens of Dallas and the people of this country have the freedom to move around the country.”
Kevin Cox, D/FW’s chief operating officer, responded that Southwest “has the freedom to fly about the country from a vibrant, state-of-the-art facility: DFW International Airport.” D/FW also says its site, www.keepdfwstrong.com, is the place to go for “factual, unbiased information.”
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I ran several sample fares to illustrate what competition can do for lowering fares out of DFW. I used AUS as the comparison with that being the closest SWA city(I chose AUS to keep the mileage between destinations close for comparison purposes) to the following destinations: SEA, BWI, BUF, SDF & MSP to see what competition could do for lowering fares....in all situations the fares out of AUS were higher than in DFW except for one pairing....DFW-MSP...why the difference?...one low cost carrier, Sun Country undercuts AA on this route from DFW....imagine how much money all travelers could save if Southwest could offer low cost flights from Love Field? The numbers are below & you can decide for yourself after viewing what competition can do for the residents of North Texas and any city that Southwest flies to.
DFW - BWI 1382 miles
Avg 1 way fare $221.30
Avg RT fare - $420.47
Largest carrier on this route, AA Avg 1 way fare is $228.55
Low cost carrier on this route is Delta Avg 1 way fare is $216.82
AUS - BWI 1340 miles
Avg 1 way fare $191.35
Avg RT fare $363.57
Largest carrier on route,SWA Avg 1 way $193.10
Low cost carrier on this route is CAL Avg 1 way fare is $186.24
DFW - SEA 1670 miles
Avg 1 way fare $259.38
Avg RT fare $492.82
Largest carrier on route AA, Avg 1 way $305.41.
Low cost carrier on route, DAL avg 1 way fare $209.82
AUS - SEA 1764 miles
Avg 1 way fare $179.45
Avg RT fare $340.96
Largest carrier on route AA, avg 1 way fare is $193.07 (cheaper for AA customers to fly to SEA from Aus than DFW...hmmm, why is that I wonder? competition maybe?
Low cost carrier on route, CAL avg 1 way fare $168.91
DFW - BUF 1212 miles
Avg 1 way fare $194.08
Avg RT fare $368.75
Largest carrier on route AA, avg 1 way fare $226.12
Low cost carrier on route NWA, avg 1 way fare is $141.04
AUS - BUF 1360 miles
Avg 1 way fare $158.82
Avg RT fare $301.76
Largest carrier on route AA, avg 1 way fare $184.51 (again AA customers have to go to Austin to get the cheaper fares)
Low cost carrier on route, NWA, avg 1 way fare $123.16
DFW - SDF 733 miles
Avg 1 way fare $218.89
Avg RT fare $415.89
Largest carrier on route AA, avg 1 way fare $220.78
LCC on route, DAL, avg 1 way fare $208.93
AUS - SDF 873 miles
Avg 1 way fare $176.84
Avg RT fare $336
Largest carrier on route DAL, avg 1 way fare $183.34
Low cost carrier on route SWA, avg 1 way fare is $152.90
DFW - MSP 853 miles
Avg 1 way fare $235.09
Avg RT fare $446.67
Largest carrier on route AA, avg 1 way fare $275.79
LCC on route is Sun Country, avg 1 way fare $132.63
AUS - MSP 1035 miles
Avg 1 way fare $311.17
Avg RT fare $591.22
Largest carrier on route, NWA, avg 1 way fare $332.72
LCC on route is AA, avg 1 way fare $311.30
**SWA doesn't fly to MSP (codeshares with ATA yes but not directly) but it is the only incident of the in which DFW fares are lower....a low cost carrier is at DFW that flies to MSP & not in AUS....this illustrates additionally why the fares in the Dallas area are too high due to the Wright Amendment.
Yes this shows that Southwest is not always the lowest fare in certain situations...however the pressure of Southwest in markets to keep fares low is still significant.
One last comparison, our newest city, PIT-PHL pairing is significant....this data doesn't take into account any recent fare changes due to SWA.
PIT-PHL 267 miles
Avg 1 way fare $260.37
(Highest SWA fare $79+ taxes, lowest $29+taxes)
Avg RT fare $494.70 (Highest SWA fare $160 + taxes, lowest $58+ taxes)
Largest carrier on route USAir, avg 1 way fare $262.33
LCC on route, UAL, avg 1 way fare $224.85 (I hate to use the term low cost carrier with that price!)
Finally the folks of PIT will be saving some money!!!!
[size=-1]03:50 PM CDT on Thursday, May 5, 2005 [/size]
[size=-1]By VIKAS BAJAJ / The Dallas Morning News [/size]
Plying its trademark comic wit, Southwest Airlines held a 1960s-style rally Thursday at complete with a The Supremes’ knock-off trio to launch the next phase of its lobbying effort to repeal the Wright amendment.
Top executives, some dressed in tie-dyed shirts, told hundreds of employees at the company’s Love Field headquarters that they would be the key to a fight to lift flight restrictions at the city airport. They also unveiled a new Web site - www.setlovefree.com - and asked employees to tell two people a day about it and the federal law it’s seeking to topple.
The Web site is the latest in a series of initiatives Southwest has undertaken since November to convince Congress to repeal the 1979 Wright amendment. The law restricts flights from Love Field to Texas and neighboring states and was designed to protect the then new Dallas/Fort Worth International Airport.
“We’re not in the airline business, we are in the freedom business,” Ron Ricks, senior vice president for law, airports and public policy, told employees to loud cheers. “It’s time the citizens of Dallas and the people of this country have the freedom to move around the country.”
Kevin Cox, D/FW’s chief operating officer, responded that Southwest “has the freedom to fly about the country from a vibrant, state-of-the-art facility: DFW International Airport.” D/FW also says its site, www.keepdfwstrong.com, is the place to go for “factual, unbiased information.”
____________________________________
I ran several sample fares to illustrate what competition can do for lowering fares out of DFW. I used AUS as the comparison with that being the closest SWA city(I chose AUS to keep the mileage between destinations close for comparison purposes) to the following destinations: SEA, BWI, BUF, SDF & MSP to see what competition could do for lowering fares....in all situations the fares out of AUS were higher than in DFW except for one pairing....DFW-MSP...why the difference?...one low cost carrier, Sun Country undercuts AA on this route from DFW....imagine how much money all travelers could save if Southwest could offer low cost flights from Love Field? The numbers are below & you can decide for yourself after viewing what competition can do for the residents of North Texas and any city that Southwest flies to.
DFW - BWI 1382 miles
Avg 1 way fare $221.30
Avg RT fare - $420.47
Largest carrier on this route, AA Avg 1 way fare is $228.55
Low cost carrier on this route is Delta Avg 1 way fare is $216.82
AUS - BWI 1340 miles
Avg 1 way fare $191.35
Avg RT fare $363.57
Largest carrier on route,SWA Avg 1 way $193.10
Low cost carrier on this route is CAL Avg 1 way fare is $186.24
DFW - SEA 1670 miles
Avg 1 way fare $259.38
Avg RT fare $492.82
Largest carrier on route AA, Avg 1 way $305.41.
Low cost carrier on route, DAL avg 1 way fare $209.82
AUS - SEA 1764 miles
Avg 1 way fare $179.45
Avg RT fare $340.96
Largest carrier on route AA, avg 1 way fare is $193.07 (cheaper for AA customers to fly to SEA from Aus than DFW...hmmm, why is that I wonder? competition maybe?

Low cost carrier on route, CAL avg 1 way fare $168.91
DFW - BUF 1212 miles
Avg 1 way fare $194.08
Avg RT fare $368.75
Largest carrier on route AA, avg 1 way fare $226.12
Low cost carrier on route NWA, avg 1 way fare is $141.04
AUS - BUF 1360 miles
Avg 1 way fare $158.82
Avg RT fare $301.76
Largest carrier on route AA, avg 1 way fare $184.51 (again AA customers have to go to Austin to get the cheaper fares)
Low cost carrier on route, NWA, avg 1 way fare $123.16
DFW - SDF 733 miles
Avg 1 way fare $218.89
Avg RT fare $415.89
Largest carrier on route AA, avg 1 way fare $220.78
LCC on route, DAL, avg 1 way fare $208.93
AUS - SDF 873 miles
Avg 1 way fare $176.84
Avg RT fare $336
Largest carrier on route DAL, avg 1 way fare $183.34
Low cost carrier on route SWA, avg 1 way fare is $152.90
DFW - MSP 853 miles
Avg 1 way fare $235.09
Avg RT fare $446.67
Largest carrier on route AA, avg 1 way fare $275.79
LCC on route is Sun Country, avg 1 way fare $132.63
AUS - MSP 1035 miles
Avg 1 way fare $311.17
Avg RT fare $591.22
Largest carrier on route, NWA, avg 1 way fare $332.72
LCC on route is AA, avg 1 way fare $311.30
**SWA doesn't fly to MSP (codeshares with ATA yes but not directly) but it is the only incident of the in which DFW fares are lower....a low cost carrier is at DFW that flies to MSP & not in AUS....this illustrates additionally why the fares in the Dallas area are too high due to the Wright Amendment.
Yes this shows that Southwest is not always the lowest fare in certain situations...however the pressure of Southwest in markets to keep fares low is still significant.
GET RID OF THE WRIGHT AMENDMENT!
Write your congressmen & senators to seek getting rid of this anti-competitive provision.
One last comparison, our newest city, PIT-PHL pairing is significant....this data doesn't take into account any recent fare changes due to SWA.
PIT-PHL 267 miles
Avg 1 way fare $260.37

Avg RT fare $494.70 (Highest SWA fare $160 + taxes, lowest $58+ taxes)
Largest carrier on route USAir, avg 1 way fare $262.33

LCC on route, UAL, avg 1 way fare $224.85 (I hate to use the term low cost carrier with that price!)
Finally the folks of PIT will be saving some money!!!!