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You can't just up the ticket price. It won't work. People do an internet search with the lowest fare button pushed. Then if you add 5 cents to the cost your ticket gets presented last and they fly on someone else. You got to get the money after the ticket is bought!
Unfortunately, he's right. People just aren't that smart.
I disagree. Our loads seem to be on the rise. Folks are catching on that all you pay for is a ticket at SWA. Give the traveling public a little credit.
Unfortunately, he's right. People just aren't that smart.