Well, there's your answer.
"Continental Airlines was historically known for having superior service compared to the other legacy carriers. By catering to deep-pocketed business travelers, Continental earned a revenue premium over competitors. The merger with United was supposed to improve that revenue premium over time by creating the top route network in the industry. This strategy has not gone according to plan."
http://www.fool.com/investing/gener...possible-that-shares-of-united-continent.aspx
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