I can only imagine the "airspeed" you heard KA pilot's talking about was TAS. I think that is what the people here are assuming they are referring to TAS and don't understand your issue with these "KA pilots". TAS or Mach speed is probably the only appropriate speed to discuss after the flight among peers who are interested in your performance and perhaps comparing airframes and engine health. You really have no control what GS you will get without modifying your "normal cruise" profile on a daily basis. To "discuss" GS is an exercise in futility since your GS will be wildly different on any given day. Of course with an increasing headwind with altitude you may choose a lower altitude for better GS assuming you can afford the increased fuel flow vs speed gained and reverse for tailwind.
www.fltplan.com wind matrix is wonderful.
"As a pilot I care about is my speed across the ground depending on the altitude in still air first then as affected by the winds compared to my fuel flow.
Speed across the ground is what matters to me and in the jets I was on (DC-8, CRJ & 737) the higher we got the faster we go across the ground... and lower the fuel flow.
As the airspeed dwindles as we go higher per profile.... who cares that the airspeed is lower.... we are going 460kts across the ground at maybe 275 kts indicated on most jets.
I hear guys on KA's more than once for example say "we usually run FL230 where we getting our best airspeed of about 272 kts.
I want to ask them what is there groundspeed at that FL and why do they care so much about airspeed in cruise compared to ground speed and what ground speed do they get if they climb higher which is what matters getting the burn per hour down and the ground speed per hour up."
This last part is probably the confusing part assuming that the "airspeed" discussion is TAS. I think your assumption is they are talking IAS.
The KA at FL230 with an "airspeed" of 272 kts is most likely a BE-200 with a TAS of 272. A straight 200 usually gets its best TAS vs fuel flow at 210-230 and a B200 probably 220-240 with no mods. Yes you can reduce fuel flow the higher you go (limited by RVSM capability perhaps), but your TAS will drop off (usually more substantially than fuel flow). Most Turbo-prop people are flying the best speed for the lowest fuel burn. When fuel goes back to $8.00 + gal we all may be pulling back the power or going higher despite the "slower GS" and higher airframe times. Then again, higher in a TP is not always better due to pressurization, turbulence, etc. But again you know all of this. It was just a confusing mix of assumptions, terms, and sentence structure in the original post.