SWA sees fivefold jump in baggage fee revenue, thanks to AirTran--article

[scoreboardII]

http://www.youtube.com/watch?v=33inN840wUg

 

[redflyer65]

The funniest thing about this whole post is the General saying there's a five fold increase in bag fees because of Airtran. Since SW never has charged for bags....wouldn't that be like a 1000% increase?

 

[General Lee]

The funniest thing about this whole post is the General saying there's a five fold increase in bag fees because of Airtran. Since SW never has charged for bags....wouldn't that be like a 1000% increase?

Huh? I just think it's great how you guys advertise no bag fees, but your subsidiary does it. That dumb "People's Court" TV commercial will come back to haunt you. Was ScoreboardII the fat Capt who said "We would NEVER do that....?" Riiiight.


And Red, the article stated SWA had a fivefold jump, I just pasted it. Was it really funny? Did you pee your pants? Did you giggle too? Sure you did. Here is the beginning if the article again for you. AGAIN....


"Southwest Airlines sees fivefold jump in revenue from baggage fees, thanks to AirTran
By SHERYL JEAN Staff Writer -- Dallas Morning News

Published: 14 May 2013

Southwest Airlines "Bags Fly Free"slogan and its overall fee strategy have become sticky issues as the carrier grows and melds with AirTran Airways.

Government statistics released Tuesday show Southwest?s revenue from baggage fees rose nearly fivefold to $144.5 million last year from 2011 ? the biggest jump among the nation?s 15 largest airlines."



Still giggling? I thought so.

Bye Bye---General Lee

 

[SWA Bubba]

Huh? I just think it's great how you guys advertise no bag fees, but your subsidiary does it. That dumb "People's Court" TV commercial will come back to haunt you. Was ScoreboardII the fat Capt who said "We would NEVER do that....?" Riiiight.


And Red, the article stated SWA had a fivefold jump, I just pasted it. Was it really funny? Did you pee your pants? Did you giggle too? Sure you did. Here is the beginning if the article again for you. AGAIN....


"Southwest Airlines sees fivefold jump in revenue from baggage fees, thanks to AirTran
By SHERYL JEAN Staff Writer -- Dallas Morning News

Published: 14 May 2013

Southwest Airlines "Bags Fly Free"slogan and its overall fee strategy have become sticky issues as the carrier grows and melds with AirTran Airways.

Government statistics released Tuesday show Southwest?s revenue from baggage fees rose nearly fivefold to $144.5 million last year from 2011 ? the biggest jump among the nation?s 15 largest airlines."



Still giggling? I thought so.

Bye Bye---General Lee

Actually, you just posted it to stir the pot. We all know how you crow about ancillary revenue as if you're a financial expert or something, which you're not. Southwest doesn't charge for bags because it's part of our pricing model. GK believes he makes more money this way due to increased market share, and he IS a financial expert (He was CFO of the world's most successful airline prior to being CEO).

Southwest may own AirTran, but it is a separate airline and still runs much as it did before, as it winds down. They're still hub-and-spoke essentially, they fly different planes, they go different places, they have two seating classes. Why WOULDN'T you expect different pricing models?

Southwest's "five-fold increase in baggage revenue" is due to Southwest not charging for bags (except for overweight and third bags) and then recently adding a much small subsidiary that DOES charge for bags. The article's writer, just like YOU General, is conflating Southwest the airline with Southwest the overall holding company which runs two different airlines. The difference is that she probably doesn't know any better, while you do. You just do it for comic effect.

Next year, the report will be that "Southwest makes less money from bag fees," since AirTran will be smaller (more assimilated) and the following year it will be "Southwest hardly makes any money at all on bag fees (due to the subsidiary with a totally different pricing model being fully assimilated). I'm sure you'll pretend that's a negative-impact factor as well, just so you can continue your anti-SWA barrage.

As far as your fake concern about bag fees, as we acquire and assimilate a subsidiary whose pricing model is different than ours and includes bag fees, I'll say to you what people normally say to you in response to your drivel: "Well DUH, dumbass!"

Bubba

 

[redflyer65]

And Red, the article stated SWA had a fivefold jump, I just pasted it. Was it really funny? Did you pee your pants? Did you giggle too? Sure you did. Here is the beginning if the article again for you.


Still giggling? I thought so.

Bye Bye---General Lee

I love it when the Village Idiot speaks, and sounds pretty much like, well....and idiot.

I could careless what you think about our commercials or whether you think we should or shouldn't charge for bags. The CEO will let you know what he decides, or should he run it by you first. See how idiotic this is?

RF

 

[HowardBorden]

Huh? I just think it's great how you guys advertise no bag fees, but your subsidiary does it. That dumb "People's Court" TV commercial will come back to haunt you. Was ScoreboardII the fat Capt who said "We would NEVER do that....?" Riiiight.

And Red, the article stated SWA had a fivefold jump, I just pasted it. Was it really funny? Did you pee your pants? Did you giggle too? Sure you did.

General it is very evident that you have no clue about marketing and branding. You wrongly conclude that if SWA ever begins charging for bags the advertising campaigns that trumpeted "bags-fly-free" will "come back to haunt you." SWA realized increased market share due to the bags fly free campaign. Southwest officials said the bags-fly-free policy is responsible for increasing Southwest's market share about 2% since 2008 and generates up to $1 billion annually.

If and when they change the bags-fly-free policy they will most likely hold on to most of the customers that flocked to the brand because of the baggage policy.

Southwest is very good at marketing and branding, so much so that the very campaigns you laugh at are responsible for Forbes Magazine naming them: The Brands American Men and Women Desire Most. They go on to say: "The Dallas based airline Southwest earns the coveted top spot largely because of what they represent: accessible, affordable memories. The airline gives experiences that money cannot buy, and its clever campaign featuring real life employees plays on the emotions of feeling taking advantage of by the bigger airlines, Singer says. ?While its competitors have cut services and charged for previously free services, Southwest has continued to provide its customers with awe and delight, [at an affordable cost].?
http://www.forbes.com/sites/jacquelynsmith/2012/02/17/the-brands-american-men-and-women-desire-most/

Because SWA is so effective at marketing and branding once a customer tries Southwest, they don't often leave. You are always so fond of posting articles for informational purposes, so here are a few for you to read so you might get a little better handle on marketing.

Ranked 16th of over 200 companies in the 2012 Temkin Loyalty Rankings measuring customers willingness to recommend, reluctance to switching, and likeliness to repurchase. http://experiencematters.wordpress.com/2012/03/20/report-2012-temkin-loyalty-ratings/

Named seventh Most Admired Company in the world by FORTUNE Magazine. http://money.cnn.com/magazines/fortune/most-admired/

Ranked first in America's Happiest Airlines for Holiday Travel by Forbes for the third consecutive year. http://www.forbes.com/sites/jacquelynsmith/2012/11/19/the-happiest-airlines-for-holiday-travel-2/

Named one of the Five Most Likeable Companies of 2012 by Likeable Media. http://www.prnewswire.com/news-releases/the-five-most-likeable-companies-of-2012-181829241.html

Named JD Power 2012 Customer Service Champion for performance in People, Presentation, Price, Process, and Product. http://www.mediapost.com/publicatio...customer-service-champions.html#axzz2UhIxtePf

Awarded Value Airline Brand of the Year for 2012 by the Harris Poll based on familiarity, quality, and purchase consideration. http://www.harrisinteractive.com/Ne...leId/1167/ctl/ReadCustom Default/Default.aspx

Recognized by Chief Executive Magazine in 2012 as one of the 40 Best Companies for Leaders based on outstanding Company culture and internal professional development. http://chiefexecutive.net/40-best-c...top-companies-excel-in-leadership-development

 

[DCAA320]

General it is very evident that you have no clue about marketing and branding. You wrongly conclude that if SWA ever begins charging for bags the advertising campaigns that trumpeted "bags-fly-free" will "come back to haunt you." SWA realized increased market share due to the bags fly free campaign. Southwest officials said the bags-fly-free policy is responsible for increasing Southwest's market share about 2% since 2008 and generates up to $1 billion annually.

If and when they change the bags-fly-free policy they will most likely hold on to most of the customers that flocked to the brand because of the baggage policy.

Southwest is very good at marketing and branding, so much so that the very campaigns you laugh at are responsible for Forbes Magazine naming them: The Brands American Men and Women Desire Most. They go on to say: "The Dallas based airline Southwest earns the coveted top spot largely because of what they represent: accessible, affordable memories. The airline gives experiences that money cannot buy, and its clever campaign featuring real life employees plays on the emotions of feeling taking advantage of by the bigger airlines, Singer says. ?While its competitors have cut services and charged for previously free services, Southwest has continued to provide its customers with awe and delight, [at an affordable cost].?
http://www.forbes.com/sites/jacquelynsmith/2012/02/17/the-brands-american-men-and-women-desire-most/

Because SWA is so effective at marketing and branding once a customer tries Southwest, they don't often leave. You are always so fond of posting articles for informational purposes, so here are a few for you to read so you might get a little better handle on marketing.

Ranked 16th of over 200 companies in the 2012 Temkin Loyalty Rankings measuring customers willingness to recommend, reluctance to switching, and likeliness to repurchase. http://experiencematters.wordpress.com/2012/03/20/report-2012-temkin-loyalty-ratings/

Named seventh Most Admired Company in the world by FORTUNE Magazine. http://money.cnn.com/magazines/fortune/most-admired/

Ranked first in America's Happiest Airlines for Holiday Travel by Forbes for the third consecutive year. http://www.forbes.com/sites/jacquelynsmith/2012/11/19/the-happiest-airlines-for-holiday-travel-2/

Named one of the Five Most Likeable Companies of 2012 by Likeable Media. http://www.prnewswire.com/news-releases/the-five-most-likeable-companies-of-2012-181829241.html

Named JD Power 2012 Customer Service Champion for performance in People, Presentation, Price, Process, and Product. http://www.mediapost.com/publicatio...customer-service-champions.html#axzz2UhIxtePf

Awarded Value Airline Brand of the Year for 2012 by the Harris Poll based on familiarity, quality, and purchase consideration. http://www.harrisinteractive.com/Ne...leId/1167/ctl/ReadCustom Default/Default.aspx

Recognized by Chief Executive Magazine in 2012 as one of the 40 Best Companies for Leaders based on outstanding Company culture and internal professional development. http://chiefexecutive.net/40-best-c...top-companies-excel-in-leadership-development

As a commuter, I have always been treated in an awesome manner by SWA agents, FA's, and Pilots. You deserve your awards.

 

[slaquer5]

As a commuter, I have always been treated in an awesome manner by SWA agents, FA's, and Pilots. You deserve your awards.

As I always say to anyone who JS with me. ( thank you for choosing SWA,I know you have a choice, come back soon)

 

[HowardBorden]

Sorry, it's just classic that an airline that doesn't believe in bag fees itself, keeps them at a subsidiary. Funny stuff.

In a taste of things to come, some AirTran flights are now losing their bag fees.

In outlining the connecting of the two airlines' networks, Southwest explained how it is making an exception to the standard way that code shares work. Southwest states:

"As is standard with industry "code share" arrangements, the Marketing Carrier's rules and policies apply to reservations and ticketing. The Operating Carrier's procedures apply to boarding, seating, and the onboard experience."
"Southwest is making one exception: any itinerary with a Southwest segment or that is purchased through a Southwest point-of-sale channel will not have bag fees for the first or second checked bag (weight and size restrictions apply)."




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