SWA sees fivefold jump in baggage fee revenue, thanks to AirTran--article

[HowardBorden]

Huh? I just think it's great how you guys advertise no bag fees, but your subsidiary does it. That dumb "People's Court" TV commercial will come back to haunt you. Was ScoreboardII the fat Capt who said "We would NEVER do that....?" Riiiight.

And Red, the article stated SWA had a fivefold jump, I just pasted it. Was it really funny? Did you pee your pants? Did you giggle too? Sure you did.

General it is very evident that you have no clue about marketing and branding. You wrongly conclude that if SWA ever begins charging for bags the advertising campaigns that trumpeted "bags-fly-free" will "come back to haunt you." SWA realized increased market share due to the bags fly free campaign. Southwest officials said the bags-fly-free policy is responsible for increasing Southwest's market share about 2% since 2008 and generates up to $1 billion annually.

If and when they change the bags-fly-free policy they will most likely hold on to most of the customers that flocked to the brand because of the baggage policy.

Southwest is very good at marketing and branding, so much so that the very campaigns you laugh at are responsible for Forbes Magazine naming them: The Brands American Men and Women Desire Most. They go on to say: "The Dallas based airline Southwest earns the coveted top spot largely because of what they represent: accessible, affordable memories. The airline gives experiences that money cannot buy, and its clever campaign featuring real life employees plays on the emotions of feeling taking advantage of by the bigger airlines, Singer says. ?While its competitors have cut services and charged for previously free services, Southwest has continued to provide its customers with awe and delight, [at an affordable cost].?
http://www.forbes.com/sites/jacquelynsmith/2012/02/17/the-brands-american-men-and-women-desire-most/

Because SWA is so effective at marketing and branding once a customer tries Southwest, they don't often leave. You are always so fond of posting articles for informational purposes, so here are a few for you to read so you might get a little better handle on marketing.

Ranked 16th of over 200 companies in the 2012 Temkin Loyalty Rankings measuring customers willingness to recommend, reluctance to switching, and likeliness to repurchase. http://experiencematters.wordpress.com/2012/03/20/report-2012-temkin-loyalty-ratings/

Named seventh Most Admired Company in the world by FORTUNE Magazine. http://money.cnn.com/magazines/fortune/most-admired/

Ranked first in America's Happiest Airlines for Holiday Travel by Forbes for the third consecutive year. http://www.forbes.com/sites/jacquelynsmith/2012/11/19/the-happiest-airlines-for-holiday-travel-2/

Named one of the Five Most Likeable Companies of 2012 by Likeable Media. http://www.prnewswire.com/news-releases/the-five-most-likeable-companies-of-2012-181829241.html

Named JD Power 2012 Customer Service Champion for performance in People, Presentation, Price, Process, and Product. http://www.mediapost.com/publicatio...customer-service-champions.html#axzz2UhIxtePf

Awarded Value Airline Brand of the Year for 2012 by the Harris Poll based on familiarity, quality, and purchase consideration. http://www.harrisinteractive.com/Ne...leId/1167/ctl/ReadCustom Default/Default.aspx

Recognized by Chief Executive Magazine in 2012 as one of the 40 Best Companies for Leaders based on outstanding Company culture and internal professional development. http://chiefexecutive.net/40-best-c...top-companies-excel-in-leadership-development

 

[DCAA320]

General it is very evident that you have no clue about marketing and branding. You wrongly conclude that if SWA ever begins charging for bags the advertising campaigns that trumpeted "bags-fly-free" will "come back to haunt you." SWA realized increased market share due to the bags fly free campaign. Southwest officials said the bags-fly-free policy is responsible for increasing Southwest's market share about 2% since 2008 and generates up to $1 billion annually.

If and when they change the bags-fly-free policy they will most likely hold on to most of the customers that flocked to the brand because of the baggage policy.

Southwest is very good at marketing and branding, so much so that the very campaigns you laugh at are responsible for Forbes Magazine naming them: The Brands American Men and Women Desire Most. They go on to say: "The Dallas based airline Southwest earns the coveted top spot largely because of what they represent: accessible, affordable memories. The airline gives experiences that money cannot buy, and its clever campaign featuring real life employees plays on the emotions of feeling taking advantage of by the bigger airlines, Singer says. ?While its competitors have cut services and charged for previously free services, Southwest has continued to provide its customers with awe and delight, [at an affordable cost].?
http://www.forbes.com/sites/jacquelynsmith/2012/02/17/the-brands-american-men-and-women-desire-most/

Because SWA is so effective at marketing and branding once a customer tries Southwest, they don't often leave. You are always so fond of posting articles for informational purposes, so here are a few for you to read so you might get a little better handle on marketing.

Ranked 16th of over 200 companies in the 2012 Temkin Loyalty Rankings measuring customers willingness to recommend, reluctance to switching, and likeliness to repurchase. http://experiencematters.wordpress.com/2012/03/20/report-2012-temkin-loyalty-ratings/

Named seventh Most Admired Company in the world by FORTUNE Magazine. http://money.cnn.com/magazines/fortune/most-admired/

Ranked first in America's Happiest Airlines for Holiday Travel by Forbes for the third consecutive year. http://www.forbes.com/sites/jacquelynsmith/2012/11/19/the-happiest-airlines-for-holiday-travel-2/

Named one of the Five Most Likeable Companies of 2012 by Likeable Media. http://www.prnewswire.com/news-releases/the-five-most-likeable-companies-of-2012-181829241.html

Named JD Power 2012 Customer Service Champion for performance in People, Presentation, Price, Process, and Product. http://www.mediapost.com/publicatio...customer-service-champions.html#axzz2UhIxtePf

Awarded Value Airline Brand of the Year for 2012 by the Harris Poll based on familiarity, quality, and purchase consideration. http://www.harrisinteractive.com/Ne...leId/1167/ctl/ReadCustom Default/Default.aspx

Recognized by Chief Executive Magazine in 2012 as one of the 40 Best Companies for Leaders based on outstanding Company culture and internal professional development. http://chiefexecutive.net/40-best-c...top-companies-excel-in-leadership-development

As a commuter, I have always been treated in an awesome manner by SWA agents, FA's, and Pilots. You deserve your awards.

 

[slaquer5]

As a commuter, I have always been treated in an awesome manner by SWA agents, FA's, and Pilots. You deserve your awards.

As I always say to anyone who JS with me. ( thank you for choosing SWA,I know you have a choice, come back soon)

 

[HowardBorden]

Sorry, it's just classic that an airline that doesn't believe in bag fees itself, keeps them at a subsidiary. Funny stuff.

In a taste of things to come, some AirTran flights are now losing their bag fees.

In outlining the connecting of the two airlines' networks, Southwest explained how it is making an exception to the standard way that code shares work. Southwest states:

"As is standard with industry "code share" arrangements, the Marketing Carrier's rules and policies apply to reservations and ticketing. The Operating Carrier's procedures apply to boarding, seating, and the onboard experience."
"Southwest is making one exception: any itinerary with a Southwest segment or that is purchased through a Southwest point-of-sale channel will not have bag fees for the first or second checked bag (weight and size restrictions apply)."




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