The Prussian
Stecknadelkopf
- Joined
- Oct 24, 2005
- Posts
- 671
Hey Luckyifyouhadabrain....Southwest prices its product to cover costs and then make a profit, as in any normal business. Nothing has changed in Econ 101 since the dawn of time. Fuel hedging can help to mitigate soaring fuel costs, but in the end the product is priced to cover all those costs, and then make that profit target.