SWA goes after RJs again

[waveflyer]

Watching football I see we're going after RJs marketing only flying 737's again.

Is this about California and compass or just a general marketing argument?

 

[Kermit_D_Frog]

In English please, Wave.

 

[Roomwithaview]

In English please, Wave.

SWA add making it clear we don't up sell you on a mainline ticket, only to jam you on a RJ for three hours.

Good call!

 

[LearLove]

SWA add making it clear we don't up sell you on a mainline ticket, only to jam you on a RJ for three hours.

Good call!

You still have the same seat. Whether it is an RJ or 737 your personal space is the same.

 

[waveflyer]

Until your bag gets left bc there's no overhead, or not quite enough room overall for the claustrophobic flyers.
People like to stand up-

And evolve or not, we do have more room than any RJ.

To be fair, on the "consistent service" note, we also need to get rid of our -300's so everyone can have wifi and appropriate air conditioning in the summer- but that pales in comparison.

 

[Roomwithaview]

Uh yeah......

You still have the same seat. Whether it is an RJ or 737 your personal space is the same.

Tell that to the person that wants to know why they're getting bumped for "weight restriction" when they thought they had a guaranteed seat.

Pretty common occurrence for Deltoid and Untidy out of DEN.

:angryfire

 

[HowardBorden]

I saw it today too. I thought it was simply educating the public about discernible differences between SWA and their competition. Bottom line, you will never purchase a ticket at southwest.com and wind up on an RJ when you were expecting a mainline aircraft. Nothing more and nothing less.

 

[FurloughedAgain]

I figured they were targeting the significant portion of the populace that is still scared of flying in general and "small planes" in particular.

I don't know about you, but I'd rather fly on an RJ and not have to figure out what to do with my rollaboard (although the interminable wait in the jetway for it to be delivered can be frustrating) and never be in a middle seat. I imagine most business travelers are similar.

But if you are Ma and Pa Kent from Smallville, and you fly once a year to the family reunion in Omaha, and you have to be sedated to fly... well, there is probably some security in not having to wonder if you are going to be in "one of them puddle jumpers"

No dig at all on the professional RJ and Ejet flight crews. Just marketing folks targeting a relatively specific demographic.

 

[slaquer5]

You still have the same seat. Whether it is an RJ or 737 your personal space is the same.

I hope that was a joke .



Tell it to the passengers that bought a ticket on Continental Airlines .

Remember the crash in BUF. .

 

[Nindiri]

RJ...737...it's all the same. Coach seats are hideous no matter which airplane. Take your pick...lean sideways for two hours in the window seat of an RJ, or enjoy the delights of a middle seat on a 737. It's like arguing over who has the best seat in Hell.