Witty repartee there T-bagger...
With great minds like yours pitted against us, and with Tilton's ear directly no less, I guess we should just give up now.
Thanks for outlining what is going to happen to me. I'd been staying up nights tossing and turning, wondering what the future held.
Here's another amateur opinion of chocolate Starfish's chances.
http://www.aviationplanning.com/
"United's Low Cost Carrier:
Sorry, But It Doesn't Add Up.
Everybody wants United to get its tail out of chapter 11. But this infatuation with starting an internal low-cost carrier (LCC) is getting spooky. It makes one wonder what's going on in the airline's Ivory Towers.
It's getting weirder and weirder. A couple months ago, the LCC was to be 30% to 40% of the airline's entire fleet. They even projected that the ASM costs of this "Starfish" would be 7.18 cents per mile. How many airplanes involved? Not sure. What kind of aircraft? Not sure. Where they going to go? Not sure. But the necessary costs were figured to the second decimal point, 'cause United's going to teach Southwest a lesson. Spooky.
Now, Starfish is planned to be just 40 airplanes. Southwest is out of the picture for the moment, and Starfish will start by replacing existing mainline service in markets where United competes with Frontier at Denver. The airline put out press releases noting that recent labor agreements make this LCC possible. Yes, everybody took big cuts. But, they leave out the fact that Starfish will have no labor cost advantage over mainline - they're the same rates. And the planes will have essentially the same operating costs, too, like fuel, maintenance, and the like. According to United, Starfish will bank with the rest of its Denver flights. Apparently, the only fundamental difference will be no first class section and the sector costs will be split up over more seats. Even here, there's a fly in the ointment - in some instances, the 156-seat Starfish aircraft will replace larger 757s. How's that going to get seat-mile costs down? Not sure.
A Model That Never Worked. There are lots of variations on this low-cost-inside-mainline theme. As it stands, it appears that United intends mostly to get its costs down to compete, and not necessarily get its fares down below those of Frontier, Southwest, et al. If they do this simply by cramming more chairs in the cabin with a new name on the side of the airplane, it's not likely to gain the airline market share. Adding capacity and frequency can only work if it stimulates more demand. In some markets, that can work. In others, say, DEN-MSY, it's not likely. And, as it appears, the Starfish A-320s will have essentially the same sector costs as the United A-320 two gates over. The only way the Starfish airplane can make more money is having more people on the airplane. To get more people on the airplane will entail some incentive to stimulate traffic, like, lower fares. Not a winning formula, especially since United generally matches Frontier's fares already.
And, please, the fast-turn, high-frequency thing won't fly. First, these flights will need connecting feed. That torpedoes the fast turn thing. Furthermore, the markets Starfish is planned to fly from Denver are not likely to be stimulated with higher frequencies anyway - none of them are underserved now. Then there's the fleet - from an operational point of view, the 40 all-coach aircraft will be a stand-alone sub-fleet, which can represent reduced flexibility for United.
Asking Hard Questions Is Not Being Negative. Outside of United itself and a couple of academics whose understanding of the airline business is rooted in the 1950s, almost nobody's buying this Starfish story. United's management seems to think that having cocktail receptions for travel agents and analysts will get them all to be nice, not ask hard questions, and agree that Starfish is a great idea. Unfortunately, giving travel agents a glass of jug wine and letting them belly-up to the shrimp bowl won't change the hard realities that this LCC is facing. Or answer the open questions about its validity as a competitive tool for United.
Nobody's arguing about the quality of United - it is a great airline. But this LCC thing hurts the carrier's credibility."