What SWA (used to) ask for
My info is a couple years old, and when the new app system comes on line, what they will ask for is anybody's guess. However, the old (all paper!) application that asked about tickets & other offenses did NOT specify any time limit. There was space to list a few things, but you could always continue on a blank sheet if you had more.
I asked Rob Beeks about exactly this question, how far back should I go, and he was pretty clear: go ALL THE WAY BACK. Every ticket you ever got, from age 16 on! Here's why:
Southwest has the big picture, and they know that guys who like fast airplanes and have a heavy right foot in their 20's can & do grow up into safe, calm, mature aviators by their 30's and 40's. Do you think that nobody here has ever had speeding tickets in their youth? You better believe we did! Many with worse records than yours, most likely. BIG PICTURE! If you are *still* getting a ticket or two every year, consistently live on the edge of getting your license yanked, etc, then yes that is an issue. But if the tickets are in the past & all the other things all point to "good pilot & good dude," then you're fine.
ON THE OTHER HAND, integrity is a HUGE issue, and what you put on the app is a measure of you, right now & right here. DON'T EVER LIE ON AN APPLICATION TO SOUTHWEST!!! Even about something small & minor. If they find out, you're done. If they find out after you're hired, you may very possibly be done. It's an incredibly stupid gamble to put on the app only what you think that they can verify from whatever records check, because the costs of putting the info on (probably nobody will much care) are outweighed by the cost of getting caught (lose the job).
How would you feel getting to training, finding out that everybody else in class listed all their tickets (all 15 of them!), and you are the only one who claimed to be a perfect driver up until 10 years ago? I PMed with a guy here on FlightInfo a couple years ago who had been hired by a major airline (not SWA) but had omitted a couple of tickets from his app, and it was hanging over his head, because if they EVER found out he'd lied on the app, he could be canned. How would you want THAT hanging over you for the next 20+ years???
(Disclaimer: I don't KNOW that they expect every ticket back to age 16 or that they WOULD consider an omission from college days as an integrity problem, but in the absence of clear instructions, why set yourself up for something like that? Obviously, there's a "big picture" here as well -- if you list 7 tickets & they find an 8th from college days, that's less of a deal than if you list 2 & they find 2 more. But why live on the edge like that?)
Perhaps the new application will make all this moot by putting some time limit on the question, but for now I'd be ready to put down EVERY ticket you've ever gotten. If they cost you the job, at least you can say that you did the right & honorable thing. But I have a hard time imagining a scenario where they say "great guy, great recommendations, good job on the interview, competitive experience, but dang, look at all those traffic tickets 10 years ago... can't hire him." Remember, it's chief pilots on the decision board -- they're humans, not angels, and SWA chief pilots are, in the vast majority, some genuine good guys who are not hypocrits that would demand a perfection from applicants beyond what they did in their youth. They know like everybody else that the pilot with only 2 speeding tickets, 9 and 5 years ago, is either the exception or not fessing up!
Put the tickets on there, and relax. They'll appreciate your honesty!
All the best,
Snoopy