News Flash...Song does work. What they are doing is working on turning more and more of the doemestic travel into a "song product" which customers are loving. Pax don't seem to mind five hour hold times if they have a TV infront of them along with some good eats.
Delta will tap the best features of its highly acclaimed Song product to launch a new, long-haul domestic Song service for Delta customers. The plan to merge Song into the Delta travel experience includes adding 26 first class seats to Song's existing fleet of 48 Boeing 757-200 aircraft, making the service more attractive to business travelers and significantly enhancing revenue opportunities.
Delta will convert 50 additional aircraft to two-class Song service, complete with all-leather seating and new interiors throughout. The plan also includes expanding state-of-the-art personal digital in-flight entertainment to all 100-plus aircraft, with 24 channels of live television, 10 on-demand video channels, interactive video games and MP3 programming that allows customers to create their own play lists from an inventory of more than 1,600 songs.
This exclusive Song service will be offered initially on all transcontinental Delta flights, beginning next fall. During a two-year period, Delta will expand the service to include all routes longer than 1,750 miles.
Delta's new uniforms, improved snack service and award-winning SkyMiles program will become a part of the new service.
"As Delta continues its transformation to become a more customer-focused airline, we are incorporating the best of Song into the best of Delta," said CEO Jerry Grinstein. "Our new Song service will set the standard in transcontinental travel, making Delta the first choice for customers on these routes."
Delta will tap the best features of its highly acclaimed Song product to launch a new, long-haul domestic Song service for Delta customers. The plan to merge Song into the Delta travel experience includes adding 26 first class seats to Song's existing fleet of 48 Boeing 757-200 aircraft, making the service more attractive to business travelers and significantly enhancing revenue opportunities.
Delta will convert 50 additional aircraft to two-class Song service, complete with all-leather seating and new interiors throughout. The plan also includes expanding state-of-the-art personal digital in-flight entertainment to all 100-plus aircraft, with 24 channels of live television, 10 on-demand video channels, interactive video games and MP3 programming that allows customers to create their own play lists from an inventory of more than 1,600 songs.
This exclusive Song service will be offered initially on all transcontinental Delta flights, beginning next fall. During a two-year period, Delta will expand the service to include all routes longer than 1,750 miles.
Delta's new uniforms, improved snack service and award-winning SkyMiles program will become a part of the new service.
"As Delta continues its transformation to become a more customer-focused airline, we are incorporating the best of Song into the best of Delta," said CEO Jerry Grinstein. "Our new Song service will set the standard in transcontinental travel, making Delta the first choice for customers on these routes."