Hope I'm not hijacking the thread or anything but with the airlines in bad shape, maybe it's time to learn something from catchoursmile.com like:
With TWA, United, and Western all flying the same four hundred mile corridor between San Francisco and Los Angeles, how had PSA, the comparatively small intrastate airline, garnered a 50 percent market share? They all had the same type of aircraft, and the same schedule, and by this point, the same fare structure. What accounted for PSA's unprecedented success?
In a word: stewardesses. Every airline in the country had female flight attendants, but PSA was known nationally for its sun-kissed beauties. Not only were they melt-your-heart pretty, agreed the flying public, they were also warm, intelligent, friendly and funny.
So, which airline comes closest to this standard today?