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FUPMjet
The brand needs to reflect our mission as an airline, not paint a flowery picture of a corporate culture that doesn't exist.
SkyEast--But ONLY if our holding company agrees to change its name to simply Sky, Inc. or Sky Airlines, Inc. This would accurately define our "real" mission (forget the 50 states B.S.), it would provide some kind of justification for keeping two identical airlines separate, and it would remove the appearance of favoritism from the holding company. This one is my favorite, as Inc. could start a feeder airline in South America and call it SkySouth, they could have an airline in Asia, SkyOrient, they could even start SkyEurope one day. I like this option because it makes some kind of sense within a larger brand, and branding actually is critically important these days.
"Nexus" does have a certain appeal and it is symbolic to our mission. I like it.
Your Mission: To Undercut other Delta Affiliates. That is every Delta regional's mission.