- Nov 5, 2005
- Total Time
I think it would have worked well. Hawaii and all...
The reality is ("jets" not withstanding), that as part of the "reorganization" under Dennison (retired LUV CFO, now BOD member) as ATA'S CEO, ATA pulled out of MDW-Florida, PHX, DEN, LAX, LAS, SFO, MSP, BOS... Pretty much all of the markets in which SW directly competed against ATA, plus those that SW would soon begin service to. In addition, SW assumed the gate leases (12?) in MDW that ATA controlled.
This was Dennison's idea of building a code-share?
Believe it or not, the vast majority of ATA employees were proud of the airline they were building, with many employee's having spent 20 years or more there. I would say that many were (some still are) extremely frustrated to watch it all be taken apart by a senior management team of "new hires" that truly seemed to have had other motives.
I would guess the "pissed" part by many, comes not from who bought or did not buy the jets, rather it most likely comes from missing a place that most considered family. Whatever the true conspiracy may have been, lives and livelyhoods were destroyed by what took place. With SW as a prime benefactor to ATA's demise, guilt by association?
I get it. I really do but Dennison couldn't sell ATA without Mickelsons blessings.
ATA was the worlds greatest charter airline and liesure Hawaii charter airline that dabbled into the commercial airline business, including Chicago Express feeder service. You guys were doing just fine without Southwests "help" up until your 2004 bankruptsy. You needed cash and Southwest needed MDW gates. ATA decided to give us gates and get cash and codeshare in exchange.
SWA didn't cause ATA to fail. SWA didn't cause Champion, Skybus or Aloha to fail either but all 4 failed about the same time.
Enough of the thread creep. I'll buy you a beer if we ever meet and you can take it out on me in person.