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In the spirit of this string I did find this on Motley Fool....so take it for what it's worth........

Alaska was one of five carriers highlighted last year by American Airlines as a potential merger partner . With American now apparently set to merge with US Airways (NYSE: LCC ) as early as this week, some industry observers think that the recent period of airline consolidation is over. However, Alaska is a small enough carrier that it could probably merge with any of the three major carriers without causing major antitrust problems. Moreover, the company's strong position in Seattle makes it a very attractive acquisition target, particularly for Delta. Alaska currently carries approximately 52% of passenger traffic at Sea-Tac Airport . Delta is a distant second, with 11% of the market. Alaska and Delta already have a codeshare partnership, which allows passengers to connect in Seattle between Alaska and Delta flights with a single ticket. Delta is using this partnership to build Seattle into a major international gateway . Delta already flies nonstop from Seattle to Paris, Amsterdam, Tokyo-Narita, Osaka, and Beijing, and the airline plans to begin service to Tokyo-Haneda and Shanghai later this year.
Acquiring Alaska would allow Delta to take even better advantage of Alaska's Seattle-based route network. Seattle is ideally located for flights to Asia, as it sits in the northwest corner of the continental U.S. Building a hub in Seattle could help Delta increase its market share in Asia, a market that is likely to experience higher growth than North America or Europe
 
The big fish are out of the pond, the smaller exotic ones are next.

And if you keep telling yourself that "our "Niche market" will be safe", you're gonna be in for a rude awakening. Market share is market share!

KBB

If you think that then are you concerned that one of the big three will buy SWA? When you think about it, think of the domestic domination that would create. As you say Market Share!
 
SWA/ALK - SWA gets nothing out of it they don't already have
Actually it would give SWA immediate access to Hawaii and it would get rid of a competitor in the western US. If you substitute Caribbean for Hawaii and eastern US for western US you have the same reasons that SWA bought AirTran.
 
Didn't Richard just say DAL is not trying to buy HAL?
But seriously, HAL does not bring anything magical, if DAL wanted to fly HNL to AKL, they could announce service, hire some contractors in AKL and try and sell tickets. HAL is trying to get the non-stop Hawaii vacationer to fly on them, it doesn't produce large profits, but slow steady work that is a boon for the state of Hawaii as visitor levels have been at an all time high. Between the recession (actually slowing the rise of expense in HI), danger in Mexico, and AS and HAL step up in service, the pax to HI are at an all time high, but these are very price sensitive markets and the airlines know that, so just buying a bunch of metal and kicking off a flood of service to connect HI to the world isn't necessarily a printing press, otherwise others would be already doing it.
Aloha, LUV

You're probably right. The fleet types fit, and they have expanded a lot to Asia, but I guess DL could do that organically, but that means getting more widebodies, not just used narrowbodies. I hope that happens.



Bye Bye---General Lee
 
Now watch LUV take Alaska off the board. Uncle Delta would sh^t.

I think they are looking at that possibility right now. I think RA has plans for everything, and he is probably the smartest airline CEO out there right now.


Bye Bye---General Lee
 
Actually it would give SWA immediate access to Hawaii and it would get rid of a competitor in the western US. If you substitute Caribbean for Hawaii and eastern US for western US you have the same reasons that SWA bought AirTran.


While on one hand that could be their way into Hawaii, I'm guessing SWA only acquires bargains. AK would not go cheap and DAL would not sit idly by if they did try.
 
Word on the street is that there were in talks when AS's stock price valued the company at <1B. When the value shot up, SWA backed out of the talks and bought Air Tran.

If it is true that our relationship with DL is souring to the extent that people on here are implying, then I think it INCREASES the chance of DL buying AS. If AS keeps whoring itself to all of DL's international competitors, the ability for DL to CX some of our code-shares might tip the scales enough for them to pull the trigger on the purchase.

Everytime we codeshare our US network with an international carrier, it diminishes the value of DAL's network (and UAL and US/AA's). Maybe the Iceland Air codeshare cancellation was done to apease Delta.
 

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