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Northwest Launches Another Fare Increase

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canyonblue

Everyone loves Southwest
Joined
Nov 26, 2001
Posts
2,314
Friday March 11, 2:21 pm ET
By Brad Foss, AP Business Writer

Northwest Launches Another Fare Increase, Other Carriers Quickly Match It

Several major airlines have increased fares in the past two weeks by as much as $20 each way to offset the soaring cost of jet fuel.

The second fare increase in as many weeks was initiated Thursday by Northwest Airlines Corp. and broadly matched by many of its competitors, including AMR Corp., America West Holdings Corp., Continental Airlines Inc., Delta Air Lines Inc. and Air Canada.

Northwest raised most fares in the United States and Canada by $5 each way for flights shorter than 1,000 miles, and by $10 each way for longer flights. The Eagan, Minn.-based carrier boosted ticket prices by the same amount two weeks ago, and its competitors followed that move, too.

Airline analyst Jamie Baker of J.P. Morgan Chase said Friday that it's "not enough to negate $55 oil, though encouraging nonetheless given (the) industry's otherwise uninspiring track record at boosting revenue."

Northwest spokesman Kurt Ebenhoch said Friday that the fare hikes are an attempt to offset the high price of jet fuel, now averaging $1.56 a gallon the spot market in New York, compared with 97 cents a gallon a year earlier. Ebenhoch said the fare increases do not apply to the carrier's highest-priced business and leisure fares, and that some markets where it competes with low-cost carriers were also excluded in this latest round.
 
Way To Go NWA!!! Finally someone is experiencing a rational thought! Too bad UAL and U are still looking for the marbles...
 
Interesting, considering how many times NWA has been the spoiler!
 
Dizel8 said:
Interesting, considering how many times NWA has been the spoiler!

How many time does this have to be said?
That was the past, can't be changed, now they are doing something good, give them some credit!
 
rvsm410 said:
At least someone has the roundies to say enough is enough....good for NWA....

Hey,
Many of the other majors have also tried to raise ticket prices, but NWA wouldn't match so everyone else had to lower them back. I wouldn't say they have the B@LLS to do it, just finially couldn't take the pain any more either or they just woke up and realized "WTF, we really are dumb...." Which ever, NWA, just like like USAir and United and their unending bankruptcies are just driving the whole industry down\ to new all lows.

FNG
 
FNG320 said:
Hey,
Many of the other majors have also tried to raise ticket prices, but NWA wouldn't match so everyone else had to lower them back. I wouldn't say they have the B@LLS to do it, just finially couldn't take the pain any more either or they just woke up and realized "WTF, we really are dumb...." Which ever, NWA, just like like USAir and United and their unending bankruptcies are just driving the whole industry down\ to new all lows.

FNG

Notice how NWA finally did match only after all the labor concessions? Interesting. They tried to raise ticket prices 24 times and NWA balked on every single one. Even their own employee newspaper explained why they couldn't raise prices without losing customers, blah, blah. You've heard it before. Now all of a sudden they have decided to do it because of "rising fuel prices."

Well, last year when everyone was trying to raise prices, fuel costs were in the $50-55/barrel range. No participation by NW--but labor needed to be cut according to them. Concessions pass and oil prices decline to the mid-$40 barrel range up until the beginning of this month. NW was still losing money at the time and was still paying higher than normal costs for fuel but didn't try to raise prices or match those that did. Now oil prices are creeping (or surging) back up to where they were last year and NW decides to raise fares? All about labor costs, in my opinion, if you look at the timing of things.
 
CLE145CA said:
Notice how NWA finally did match only after all the labor concessions? .

Only the pilots have taken concessions and it is only for 2 years or when all the other groups have taken concessions, and then management will be back for more from the pilots.

I think NWA has taken the position that THEY will decide when and what they need to charge for fares w/out letting their competition dictate the rules for them.
 
I am glad to see them increasing some of their fares. It is not fair to ask for concessions w/ rock bottom prices. Even if everyone worked for free, they still won't make any money.

Some of their pricing at NWA has no rhyme or reason. I purchased a ticket on Dec. 22 for a flight on Dec. 24 from ATL to DTW and return on Dec. 25 for only $177. Days prior and the day after, the fare had been $400+ and dozens of people did not make the flight to DTW b/c it was overbooked. In January, I purchased a ticket the day before departure from ATL to ORD for $210. The next cheapest fare was over $600.

But then they are not always the cheapest either. For example, ATL to SDF next week is $880--I can drive from my house to the crew hotel in 6 hrs, so I won't be taking that flight. (ps...I do realize this is higher b/c of no lcc into SDF from ATL, but more than 4 times the price for half the distance?) In the last 6 months I have found that they can be quite competitive at times. It literally varies hour to hour and day to day.

They need to get some fares that make money and stick with them. If Johnny can't fly b/c it's $400, then too bad. If he wants to go bad enough, he will pay the fare. If I decide I want to go, I will pay what it takes to get there, but I am not going to pay $600 when I can get there for $200.
 

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