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Anyone considered Cessna and Citation Air by Cessna as doing the same thing? If there was any measure of truth to what the article suggest, why would CS, with Cessna's help, be going through a rebranding, a redefining, and relaunch of the company?
Well it's not like the executives up in Providence are going to call down to Wichita and say: "Hold up on this rebranding thing with CS, we are currently talking with BH about taking a majority stake in Textron". But, the time to buy Textron was 8-months ago, share price has more than tripled since then.
Actually it has gone up by a factor of five. I saw it as low as the mid threes and now it is pushing 18. Even with that it is still down about three hundred percent.
OOps, make that a factor of six. It is up to almost twenty today.
7on7Off said:Not sure what guaranteed orders you are talking about.
Avro, I think you hit the nail on the head about what author Mike Reigel meant: BRK takes enough of a share in Textron where it gets say-so in engineering of new Cessna Citations to better meet fractional operations needs. Remember that Reigel worked for Flexjet when Flex was given a lot of input into the then-in-development Bombardier Challenger 300. I'd actually be interested in hearing Flex pilots' view of the Challenger 300 as it relates to this conversation.
http://www.ainonline.com/news/single-news-page/article/fractionals-evolution-in-action/
Further, Riegel is disappointed that the fractionals haven’t used their clout to force business aircraft manufacturers
to make products that are better suited for the fractional environment. “The fractionals need to inject themselves into an aircraft’s development stage. If they did, the resulting aircraft would be paradigm shifters,” he noted.
However, Riegel did praise Embraer for its Phenom 300, which he believes will be a great fractional airplane due to its performance and expected regional-airliner reliability. “Embraer’s approach to the market is good for fractional operators. It is targeting interesting segments, and the Phenom 300 will set the standard for fractional aircraft. This should be a real wake-up call for the established business aircraft OEMs.”