New AA Livery to be announced shortly

[OPECJet]

You guys should find the second grader who designed it, take his lunch money, and stuff him in a locker.

It looks like an off brand box of tampons.

 

[Freebrd]

Did ASA have a hand in this? Must have been the same group that came up with the SureJet thing.

haha I was thinking the same thing

 

[The Drizzle]

Hard for an airline to have a nice paintjob???!?!?! Alaska Airlines has kept that beautiful face on the tail for years now!

I always love seeing Hilary Clinton's face when they taxi by.

 

[centralpilot]

The more I see the new logo, the more I think they could fix this whole mess by having the new stylized Eagle logo enlarged to fit the entire tail. That stylized Eagle logo on the tail would be striking and go with the rest of the livery perfectly. Anyone at AA want to send that idea to your bosses?

Agreed. I had a similar thought.

 

[nimtz]

Somewhere in the great beyond CR Smith gave himself an epic face palm.

 

[LearLove]

To the people at the marketing firm that came up with this - they do know that the way they have the flag painted on the tail (when viewed from the right) is the wrong way to display the flag. Not to mention they have it altered with the white stripes (also wrong). Pretty disrespectful in my book.


video when viewed from right:

http://www.youtube.com/watch?v=J-KD0PdI1Ek&feature=youtu.be

 

[JAM-BRO]

The incredible thing about this ugly livery is that AA actually paid someone to come up with it... BUHUHUHAAAAa

 

[cbrown1]

The incredible thing about this ugly livery is that AA actually paid someone to come up with it... BUHUHUHAAAAa

this would have been nicer.

http://www.cardatabase.net/modifiedairlinerphotos/photos/big/00015113.jpg

 

[centralpilot]

To the people at the marketing firm that came up with this - they do know that the way they have the flag painted on the tail (when viewed from the right) is the wrong way to display the flag. Not to mention they have it altered with the white stripes (also wrong). Pretty disrespectful in my book.


video when viewed from right:

http://www.youtube.com/watch?v=J-KD0PdI1Ek&feature=youtu.be

I'm afraid you are incorrect. Flag etiquette dictates that the union be forward with the stripes aft. The depiction on the right side of the tail is correct. Google pics of Air Force One and you'll see a "backwards" flag on the right side as well. Imagine the flag is on a flag pole and is flying freely as the aircraft moves forward.

The new American livery is still fugly though.

 

[Tarquinn]

Who would choose this awful design..? It's cheap, tacky and amateurish to say the least. It made me wince when I saw it and I'm honestly surprised this was the best they could do. There are much, much classier designs out there, dreamed up by airline geeks on their PC's who were killing a few hours for fun.

 

[SSDD]

My first impression is 1970s/1980s Cubana.

I guess since they're easing the travel restrictions to Cuba, American wants to cash in...LOL!

 

[C-150ETOPS]

this would have been nicer.

http://www.cardatabase.net/modifiedairlinerphotos/photos/big/00015113.jpg

A little too "Eithad" for my tastes.

Might end up with it in the future anyway if the Feds loosen foreign ownership. At that point we'll all work for the Arabs.

 

[KarmaPolice]

This is really ugly. It seems like they could've effectively rebranded without ditching the best part of their legacy iconic imagery (the eagle). You look like the USPS now AA!

 

[Fliteidol]

Does anyone remember the British Airways "World tails" debacle in the 90`s? They sacrificed their iconic image for an art project and the top man lost his job as a result. This is not as bad but is it the best they can do?

 

[TMMT]

American Airlines Decapitates The Eagle In Its Brand New Logo

The last eagle was iconic; this one appears as if it has a disembodied head.

Matthias Mencke, a creative director at Siegel+Gale, emailed BI that "the new American Airlines logo surely looks more contemporary, but it also lacks the strength the older visual identity had. Is the slimmer rendering with a small, somewhat weak looking eagle's head American Airlines acceptance of not being a leading brand in the airline industry anymore?"

American hired Future Brands to create the new logo.

Read more: http://www.businessinsider.com/amer...-its-brand-new-logo-2013-1?op=1#ixzz2ILV8UUbx

 

[Oakum_Boy]

Decapitated? They chopped off a seagull beak

 

[TMMT]

Alternate scheme...

http://anthony-harding.com/wp-content/uploads/2012/05/L-AA1.jpg

 

[redflyer65]

Damn, that looks muuuuch better.

 

[HOMER D POE]

do a bing search of greyhound bus pics...the logo is a spittin image sans dog....but truth be known, the ************************* dog looks better than the "peel this tab away" to see what's underneath...it ain't no goddarn eagle..

colgan air had better looking authentic flag with stars.....

the whole thing makes me think "Amway" cheap as hell.

the 737 on airliners.net just looks awful....maybe the public will revolt....

 

[LearLove]

Alternate scheme...

http://anthony-harding.com/wp-content/uploads/2012/05/L-AA1.jpg

500 time better. Although I still think it should be left unchanged.