NETJETS Superbowl Ads

[johnnyride24]

The ads came before the game started, SMART, not as many people watching, but after kick-off, its $5 mil a pop.

I saw it just before the end of the game also.

 

[Hung Start]

Oh, I don't disagree at all. All I said was, I didn't understand the type of viewer they were trying to impress.
This is one reason I am not a media guru, smarter heads than mine see a bigger picture.

I guess I am into old sayings this morning, another one is "nothing ventured, nothing gained".
I commend NetJets for taking the chance at gaining share through this venture. The one and only complaint I have with my company being as conservative as they are, is in their advertising and promotion. I feel they are just too thrifty with the use of these funds.
But, then again, I don't run the show. ( And I don't want too either!!)

Hung

 

[wolfpackpilot]

While, I personally, don't see the demographics they are chasing, at least NetJets is out there doing it.

That was my point exactly.

Regardless, it is interesting that they have shifted their advertising dollars to a more "mainstream" audience when we cater to almost no one in the mainstream.

As for the actual commercial... CHEEZY! They obviously didn't consult me 1st. Had they, I would gladly have donned my uniform complete with pizza stains, Billy Bob teeth and Elvis Sun glasses. The chicks dig it, and the dudes envy me! We'd be set for years. But I digress...

 

[o2bflyn]

That was my point exactly.

Regardless, it is interesting that they have shifted their advertising dollars to a more "mainstream" audience when we cater to almost no one in the mainstream.

That is what I am saying with my previous example. Anyone who has been on the ramp at a past Superbowl can tell you, its busy.

Rich people watch football too, and it only takes a small percentage of the viewing audience to make a difference on your bottom line in this economy.

That's my only point. not trying to be mean.

 

[o2bflyn]

Oh, I don't disagree at all. All I said was, I didn't understand the type of viewer they were trying to impress.
This is one reason I am not a media guru, smarter heads than mine see a bigger picture.

I guess I am into old sayings this morning, another one is "nothing ventured, nothing gained".
I commend NetJets for taking the chance at gaining share through this venture. The one and only complaint I have with my company being as conservative as they are, is in their advertising and promotion. I feel they are just too thrifty with the use of these funds.
But, then again, I don't run the show. ( And I don't want too either!!)

Hung

Yeah, I don't pretend to understand all the thinking behind it, but I can see where there is a possible advantage.

 

[captain dad]

NJA is making a statement in not furloughing and then running ads. Industry pioneer and leader, for a good reason.

That kind of message resinates among high end clients. It shows strength, control, and stability.

In my humble opinion, it is an accurate message and the right way to convey it.

 

[clydefastly]

NJ, being the super power that it is, probably has rooms filled with super smart advertising folks that didn't just decide to take a shot in the dark and advertise at the superbowl. I would imagine that it was a very calculated move that has a predetermined return on the advertising investment.

Sounds like some of the haters/bashers have been drinking the media koolaid, questioning every $ spent and relating it, however relevant, to jobs that could be or could have been saved. If it were all that simple we could all be CEO's of giant corporations.

just my 2 cents.....

and the ShamWow does rock

 

[wanttofly]

What do you think the Netjet pilots that are about to get furloughed think about the the ads? Maybe the money spent on the ads could have saved their jobs?

Atleast they didn't put money into a pot smoking kid for a waste of advertising money. Just think of the money CS could have saved with that one....was enjoying not hearing from you.

 

[av8trinabarrel]

Hey Bogey... if you work at CS, you just got that gold medal bong cracked over your empty skull...

"Here's lookn at you clown"imp:

 

[FLYLOW22]

What do you think the Netjet pilots that are about to get furloughed think about the the ads? Maybe the money spent on the ads could have saved their jobs?

We are not furloughing Hump.

How did the CS pilots who were furloughed feel about their companies advertising habits?

It's a smokey issue at best... sweet heart.

 

[Dassault]

Here is what they could have shown (A U.S. Version)

http://www.youtube.com/watch?v=xWZzBdsZ7_w&feature=related

 

[Trash8Mofo]

Too nice of an ad (like the NJ-Europe one) would be a disaster in this recession climate. It'd bring unwanted attention and scrutiny to Netjets and its owners. Flying Private Jets in a recession is not good PR, period, Netjets would rather to be the secret alternative to the much scrutinized in-house flight departments.

I bet the target audiance are not only the rich, but also those in middle management positions who are deligated to close or downsize the in-house flight departments in various corporations. The quick ad in superbowl might serve to educate them Marquis Jet card and Netjets as a alternative or supplimentation.

 

[Hawkster54]

I just got a shamwow and can't wait to soak up spilled beverages

 

[CALRepublic]

I must admit I was a huge fan of Michael Phelps, I was hoping NJA would get him, and I thought CS hit the jackpot when they nabbed him...but after his shaninagans this weekend, I guess they (CS) can keep him

 

[amaineiac]

Archer, is it true you just bought the slap chop because you love Vince's nuts?

 

[hyflyin]

I must admit I was a huge fan of Michael Phelps, I was hoping NJA would get him, and I thought CS hit the jackpot when they nabbed him...but after his shaninagans this weekend, I guess they (CS) can keep him

Only difference between you and Phelps is nobody has your picture yet. You know what they say in Vegas. "What happens in Vegas gets put on youtube".

Don't be so quick to judge, I gained some respect for him when he came out and admitted it, which is more than you can say for a certain president.

And you that say that we advertise to the wrong demographic, I flew 5 folks (of the right demographic) who spent all day watching the game. The estimate was what, 100 million people tuned in, lets say 10-25 mill watched the pregame (most parties started well before 6 pm). I am sure RTS knows what he's doing, and 10-15 million dollars wouldn't save to many jobs for very long any way.

Stop the hate-in. Maybe we will attract some more owners and have the opportunity to hire.

 

[T-1GUY]

"NBC’s broadcast of the Pittsburgh Steelers’ last-minute 27-23 victory over the Arizona Cardinals in Super Bowl XLIII averaged 95.4 million viewers, ranking second behind last year’s record-setting game."


I would be happy with just 1/100 of a percent....

I think Santulli has a clue....

 

[fischman]

What do you think the Netjet pilots that are about to get furloughed think about the the ads? Maybe the money spent on the ads could have saved their jobs?

Nice try.

NetJets has NO pilots on furlough. Management and NJASAP have met several times and have repeatedly publicly stated there are NO PLANS for furlough. Get it through your thick skull. NO FURLOUGHS in the foreseeable future. Any questions?

With as busy as I've been on the XL, I can't see one happening in the near future either.

 

[hyflyin]

Nice try.

NetJets has NO pilots on furlough. Management and NJASAP have met several times and have repeatedly publicly stated there are NO PLANS for furlough. Get it through your thick skull. NO FURLOUGHS in the foreseeable future. Any questions?

With as busy as I've been on the XL, I can't see one happening in the near future either.

I don't know if I trust management fisch! Apparently they have been communicating to our rival fractional ownership pilots and telling them the truth about furloughing. If only we could work for someone else, that way we would know everything. Who's getting furloughed, how to advertise, etc.... You know a 70,000 dollar pilot has much more knowledge than a CEO who has built a multi-million dollar company, over 30yrs, with over 800 planes worldwide.

On second thought......

 

[say again]

The arrogance of a few NJ pilots is quite amusing, and sad at the same time.

 

[hyflyin]

The arrogance of a few NJ pilots is quite amusing, and sad at the same time.

The dumbassness of a few not Netjets pilots is just as sad.

I haven't seen one NJ pilot say anything about the strength and plans of the company that has not heard it directly from the top. So why exactly should we be interested in your "best guess", when it is based upon no facts. Perhaps some jealousy, but thats about it.

No NJ pilot denies that times are tough here at NJ as well. Its no secret. Management has just stated that they have no intention of sending us to the street. Can that change?? Absolutely and WE all admit it.

That's what I don't understand? We admit it, what more do you want?

 

[siucavflight]

I did find it weird seeing them advertise on TV, I figure that those that can afford the marquis card already know about it. How many people sitting around with tens of millions of dollars would see that ad and think "yeah, you know what, I think that it is time for me to get my marquis card". But hey guess you gotta try it.

On a side note, someone in this thread mentioned NetJets furloughing, is there any truth to this?

 

[brokeflyer]

I find it sad that all you dumbass kids want NJ to fail.....what you don't realize is that hurts the whole industry and many pilots as well.

Stop thinking about yourself and start thinking about those who have lost their jobs.

I'd be real glad if you idiot NJ bashers got hired here, as your loving your paycheck I can b1tch slap your dambasses back into the real world.

Grow up.

 

[siucavflight]

I find it sad that all you dumbass kids want NJ to fail.....what you don't realize is that hurts the whole industry and many pilots as well.

Stop thinking about yourself and start thinking about those who have lost their jobs.

I'd be real glad if you idiot NJ bashers got hired here, as your loving your paycheck I can b1tch slap your dambasses back into the real world.

Grow up.

I do not know if you took my post as me wanting them to fail, but I suggested nothing of the sort, rather I was asking if the one guy that said that they are about to furlough was accurate, as I have heard nothing of the sort.
I do not want NetJets to fail, I do not want to see any pilots lose their jobs, sorry if I gave that impression.

 

[brokeflyer]

i wasnt talking about you

 

[siucavflight]

gotcha.

 

[gunfyter]

What do you think is going through the minds of the pilots that are going to be furloughed at Netjets? Maybe save the stupid advertising and let me keep my job... What an egotistical move by Netjets to advertise. Or are they really hurting that bad?

Mr Fred C Dobbs...

How would saving money let someone keep a job?

If trips have to be flown ... pilots will work... if not, pilots may be furloughed.

Advertising would presumably create more demand for flying ... thus more Pilots working.

Target audience: Pro Athletes. Yes they know about fractional jets... Athletes boarding have asked if the team could check out the plane. But a little reminder to all the Pros watching Superbowl pregame ... Good idea.

 

[Mountain Troll]

Why doesn't somebody ask Monkeygomery? Or is that Texas/Utah monkey? HE seems to know fn EVERYTHING! Or did someone demand his resignation yet?

 

[fischman]

I don't know if I trust management fisch! Apparently they have been communicating to our rival fractional ownership pilots and telling them the truth about furloughing. If only we could work for someone else, that way we would know everything. Who's getting furloughed, how to advertise, etc.... You know a 70,000 dollar pilot has much more knowledge than a CEO who has built a multi-million dollar company, over 30yrs, with over 800 planes worldwide.

On second thought......

Who told you that??? Are you being sarcastic?

 

[fischman]

On a side note, someone in this thread mentioned NetJets furloughing, is there any truth to this?

None.