NETJETS Superbowl Ads

[Duke of Ale]

I would guess that those ads were contracted for about a year ago. I don't really know, but I know it was not a last minute thought.

 

[Hung Start]

The basic rule of advertising is "throw a lot of sh*t against the wall, and some of it will stick"

While, I personally, don't see the demographics they are chasing, at least NetJets is out there doing it.

Sorry to say, my company was nowhere to be seen.

Hung

 

[Semore Butts]

It just doesn't matter what Netjets does??

There will be someone that's gonna "bust our balls".

Lots of people on the streets and we get bagged for trying to advertise.

If we get more owners we shouldn't hire anymore people should we?

No, we should fly twice as much because the people here on this board don't think we fly as much as they think we should.

If the Netjets pilots wouldn't have f-cked up the economy we wouldn't be in this mess would we?

Just so you know; when the Netjets pilots were ask to vote whether CS, Options, and Flexjet furloughed, I voted "No".

I guess I'll leave it at that, I don't know what Netjets can do to appease the industry?

 

[glasspilot]

I wasn't very impressed with the actual commercial. That computer graphic of the airplane with the sweeping shot zooming in on the tail, pausing, and then exiting the frame seemed a little cheesy.

Watching it I thought it came off as a cross between some European low cost carrier and ShamWow.

My .02

 

[CALRepublic]

Mr. Santulli is a great, succesfull business man. His business savy parallels that of Gates and Buffet. And here we are, some pilots who don't even work for NJA questioning (borderline bashing) his decision to advertise on Superbowl Sunday. And us NJA guys defending his decision......something very wrong with this.

wheter we furlough or not, I think it was a great idea to pay to have the whole country see the NetJets' logo on superbowl sunday.

 

[NachoMamma]

Watching it I thought it came off as a cross between some European low cost carrier and ShamWow.

I don't think you realize exactly how awesome Shamwow truely is

 

[FO4life]

It's one thing to bash each other, but let's keep Shamwow out of this!!

 

[o2bflyn]

What do you think the Netjet pilots that are about to get furloughed think about the the ads? Maybe the money spent on the ads could have saved their jobs?

If there are savy business minds they will know that the money spent couls possibly save them from furlough or help get their jobs back.

Netjets is still being proactive instead of reactive......I applaud that effort.

 

[o2bflyn]

The basic rule of advertising is "throw a lot of sh*t against the wall, and some of it will stick"

While, I personally, don't see the demographics they are chasing, at least NetJets is out there doing it.

Sorry to say, my company was nowhere to be seen.

Hung

I will offer this hypothetical to you.

Let's saw 6 million people watched on TV (have no idea the real number.), and of those 6 million let's say only 1,000 have the money and opportunity to buy into a fractional program. Of those 1,000 only 500 are interested. Of the 500, 100 sign a contract and purchase a 1/4 share. ( for those of you playing along at home that is <1% of the viewing audience.)

That's puts another 25 airframes potentially in services. If you crew that at 5 per airplane (not sure how NJA crews) that is another 125 potential jobs saved or added.

Yes, I concede that this may not be the case, and that it is a risk, but in my eyes this investment in the company is a good thing....it could end up saving jobs.

not saying you disagree with the advertising, just wanted to use your post as a jumpoff point.

 

[o2bflyn]

It's one thing to bash each other, but let's keep Shamwow out of this!!

yeah, the Shamwow did nothing to harm any of you...

 

[johnnyride24]

The ads came before the game started, SMART, not as many people watching, but after kick-off, its $5 mil a pop.

I saw it just before the end of the game also.

 

[Hung Start]

Oh, I don't disagree at all. All I said was, I didn't understand the type of viewer they were trying to impress.
This is one reason I am not a media guru, smarter heads than mine see a bigger picture.

I guess I am into old sayings this morning, another one is "nothing ventured, nothing gained".
I commend NetJets for taking the chance at gaining share through this venture. The one and only complaint I have with my company being as conservative as they are, is in their advertising and promotion. I feel they are just too thrifty with the use of these funds.
But, then again, I don't run the show. ( And I don't want too either!!)

Hung

 

[wolfpackpilot]

While, I personally, don't see the demographics they are chasing, at least NetJets is out there doing it.

That was my point exactly.

Regardless, it is interesting that they have shifted their advertising dollars to a more "mainstream" audience when we cater to almost no one in the mainstream.

As for the actual commercial... CHEEZY! They obviously didn't consult me 1st. Had they, I would gladly have donned my uniform complete with pizza stains, Billy Bob teeth and Elvis Sun glasses. The chicks dig it, and the dudes envy me! We'd be set for years. But I digress...

 

[o2bflyn]

That was my point exactly.

Regardless, it is interesting that they have shifted their advertising dollars to a more "mainstream" audience when we cater to almost no one in the mainstream.

That is what I am saying with my previous example. Anyone who has been on the ramp at a past Superbowl can tell you, its busy.

Rich people watch football too, and it only takes a small percentage of the viewing audience to make a difference on your bottom line in this economy.

That's my only point. not trying to be mean.

 

[o2bflyn]

Oh, I don't disagree at all. All I said was, I didn't understand the type of viewer they were trying to impress.
This is one reason I am not a media guru, smarter heads than mine see a bigger picture.

I guess I am into old sayings this morning, another one is "nothing ventured, nothing gained".
I commend NetJets for taking the chance at gaining share through this venture. The one and only complaint I have with my company being as conservative as they are, is in their advertising and promotion. I feel they are just too thrifty with the use of these funds.
But, then again, I don't run the show. ( And I don't want too either!!)

Hung

Yeah, I don't pretend to understand all the thinking behind it, but I can see where there is a possible advantage.

 

[captain dad]

NJA is making a statement in not furloughing and then running ads. Industry pioneer and leader, for a good reason.

That kind of message resinates among high end clients. It shows strength, control, and stability.

In my humble opinion, it is an accurate message and the right way to convey it.

 

[clydefastly]

NJ, being the super power that it is, probably has rooms filled with super smart advertising folks that didn't just decide to take a shot in the dark and advertise at the superbowl. I would imagine that it was a very calculated move that has a predetermined return on the advertising investment.

Sounds like some of the haters/bashers have been drinking the media koolaid, questioning every $ spent and relating it, however relevant, to jobs that could be or could have been saved. If it were all that simple we could all be CEO's of giant corporations.

just my 2 cents.....

and the ShamWow does rock

 

[wanttofly]

What do you think the Netjet pilots that are about to get furloughed think about the the ads? Maybe the money spent on the ads could have saved their jobs?

Atleast they didn't put money into a pot smoking kid for a waste of advertising money. Just think of the money CS could have saved with that one....was enjoying not hearing from you.

 

[av8trinabarrel]

Hey Bogey... if you work at CS, you just got that gold medal bong cracked over your empty skull...

"Here's lookn at you clown"imp:

 

[FLYLOW22]

What do you think the Netjet pilots that are about to get furloughed think about the the ads? Maybe the money spent on the ads could have saved their jobs?

We are not furloughing Hump.

How did the CS pilots who were furloughed feel about their companies advertising habits?

It's a smokey issue at best... sweet heart.