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Michael Phelps goes fractional.

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Those commercials are brutal. Would that even remotely make you interested in flying CS vs. the competition?

Great swimmer.....but Phelps is a total box of rocks.
 
The adds were not to sale the planes. People will see them and say what the hell was that company at the end. I will go look them up. This type of marketing has been around for years. You have have been exposed to it. But not always bought the product. Or even aware they stuck the little notion in your head about the company.
 
That's a pretty good catch for CS given that Netjets has already snagged Tiger, Roger Federer and recently Tom Brady (without his cast). I know Jack Nicklaus has also been featured in CS ads. I hope we see some CS print ads in the WSJ with Michael Phelps as well.

Tom Brady has been with us for a few years. I flew him 2 years ago to training camp.
 

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