Michael Phelps goes fractional.

[johnsonrod]

Good thing they didn't try to fit Phelps into a Citation Bravo!

 

[sperfly]

So why are they boarding inside the hangar? Just gonna fire up and taxi out I guess. And could they have possibly picked a more dingy hanger? Looks like something UCLA film school students put together.

I worked for a small FBO and the Airport Manager would have me open the doors so he could taxi out of the hanger, and call me inbound over ctaf and have me open the doors so he could taxi in. King Air 200 did a much better job then a backpack blower at keeping the hangar clean (and dirty).

 

[SKYLAWYER]

Problem is in a year Phelps will have lost his star appeal. The olympics only come every 4!!

I will forward this keen insight to Kellogg's, Gatorade, Speedo, Rolex, Powerbar, and a host of other fortune 500 companies that never realized this.

BTW how's the other side??????????? Is the grass Ultra green or just a little more manicured?

 

[SKYLAWYER]

Where are these commercials normally shown? I've never seen one on tv, but then again, I'm not exactly part of their target market.

These are not the sales commercials normally used to attract new clients (directly at least). This is more of a brand recognition stunt designed to get the CitationShares name out to the general public. Kind of like those Boeing commercials ran on TV. No-one needing to buy a new 777 needs to see those commercials to know about Boeing. Netjets marketing people have done an amazing job in both sales push marketing and general company exposure advertising (Kentucky Derby was brilliant) so many people who will probably never be able to afford a share are aware of who Netjets is. (Even if they don't particularly understand what they sell or how it works) This Phelps video includes nothing more than a quick mention of the CitationShares name at the end designed to increase curiosity and get ordinary people to take a peek at the website or remember the name when they hear it in the future.
The normal marketing schemes for all the fractionals are pretty similar. You see them all run ads in the same magazines (Forbes, Worth, etc)and during the same television show slots (CNBC's High Net Worth) and through direct mail campaigns targeted to specific zip codes. (If you haven't gotten any then we are probably neighbors since I never get them either, lol)

 

[flagshipper]

I will forward this keen insight to Kellogg's, Gatorade, Speedo, Rolex, Powerbar, and a host of other fortune 500 companies that never realized this.

BTW how's the other side??????????? Is the grass Ultra green or just a little more manicured?

That is why his contracts are all one time endorsements and not multi year deals like Tiger.

As for the other side it is a whole new world. No regrets yet but only time will tell. Better money and better food at least!! Take care

 

[SKYLAWYER]

That is why his contracts are all one time endorsements and not multi year deals like Tiger.

As for the other side it is a whole new world. No regrets yet but only time will tell. Better money and better food at least!! Take care

I see your point and for the most part guess you are correct in that fact. He has had a speedo contract continually since before the last Olympics. I remember reading something about Speedo signing him to a five year deal. Olympic athletes do have the national championships and other gigs in between the four years. I guess Speedo thinks he will always be marketable to the swimming world. There is, however, only one Tiger.

Good to hear your enjoying the other side. Be careful with the better food. Unless you are doing better exercise also we might end up lubing the inside of the cockpit to get you to fit in a couple of years.:laugh:

 

[skipro101]

Gold wouldn't set off a metal detector. They only detect ferrous metals.


Just sayin...

 

[CA1900]

It's not a metal detector, it's a medal detector...

 

[B727FA]

70% of NJA growth is word-of-mouth from current owners. This is a great "gimmic" but not exactly a mass-market ad. You're not going to see this on ABC anytime soon.

 

[blueridge71]

It's not meant to be a mass market ad. It is a viral campaign meant to promote brand awareness. It's not supposed to sell shares.