OffHot said:OK Mr MBA, you have made it apperent with this comment that you do not know what you are talking about. Charges to little---yet makes a profit, fuel hedges right, Serves only large markets, Midland, Spokane, Tuson, Lubbock, SWA puts other airlines in a financial wreck, the other airlines make their own decissions, SWA doesn't sit on their board. What AA or UAL does is based hopefully on a sound business plan. The airline business is not a zero-sum gain, create a product that people want and you will draw new customers and even some from other airlines. My point about Microsoft is that we don't have the most desired product, JBLU, AA etc are very nice airlines just like Apple is to the computer industry, so why then is Microsoft so popular: I'll save you the headache, they are masters of marketing, just like SWA has done along with sound business decissions (keeps costs low). We compete, AA competes, Braniff could not compete in a deregulated enviornment, so they are gone. It's great that you enjoy your airline, but make it better and let the others make mistakes.
You don't compete, you undercut prices then saturate markets so that competition is impossible. Compete, hell... How many major airports is Southwest to chicken chit to pull into? Time for Southwest to put their money where there mouth is.