Local fliers are crucial in airport equation
[size=+1]Business traveler loyalties at stake in Love Field battle
[/size]
[size=-1]09:49 AM CST on Saturday, November 27, 2004 [/size]
[size=-1]By ERIC TORBENSON / The Dallas Morning News [/size]
Bill Geiser loves that he can take American Airlines Inc. from Dallas/Fort Worth International Airport to virtually anywhere he does business, even catching flights on the hour to most big cities.
But like many corporate fliers, he's not so happy about paying for that privilege.
"I want more competition here to lower prices," said Mr. Geiser, who helps develop technology for watches and accessories. "And American has a pretty tight grip on us here."
Passengers flying to and from major hub airports such as D/FW are among American's most profitable customers.
But the Fort Worth-based carrier's dependence on lucrative local hub traffic has come under increased pressure as discount rivals attract more travelers to secondary airports.
In south Florida, Fort Lauderdale-Hollywood International Airport is taking business away from Miami International. In the Chicago area, Midway Airport has been growing at the expense of O'Hare International.
Now, in North Texas, Southwest Airlines Co. may turn up the heat on American if it's allowed to add long-distance flying from Dallas Love Field.
D/FW, which is American's largest and most profitable hub, is protected by the 1979 Wright amendment, a federal law that limits Love Field to short-haul commercial flights.
Southwest began to reconsider its long-held neutral position on the restrictions in September after Delta Air Lines Inc. said that it plans to pull its D/FW hub, opening opportunities for other carriers.
On Nov. 12, Southwest declared that after some consideration, it didn't want to expand at D/FW but would like to start flying longer routes from Love Field.
"If Southwest could better infiltrate the Dallas market, you could potentially look forward to significant savings for airfares," said Debra Taphouse, project manager at American Express Co.'s eClipse Advisors.
Although that may be good news for travelers, the move could harm American, analysts say.
"It would really knock American back a bit in the short term" if the Wright amendment were lifted, said Ray Neidl, airline analyst for Calyon Securities in New York.
"I think they'd be OK in the long term, but the stock would definitely take a hit."
The Wright amendment limits flights from Love Field to Texas' adjoining states for planes with more than 56 seats. A counterpart, the 1997 Shelby amendment, allows flights to Mississippi, Alabama and Kansas.
Protective effect
In effect, the restrictions protect American's North Texas market as well as D/FW because the carrier's presence is so strong at the airport.
While business travelers in many parts of the United States are experiencing lower fares courtesy of intense competition from the discounters, prices in North Texas have been climbing.
Business fares rose 2 percent on flights from the Dallas area during the third quarter compared with the same period last year, according to eClipse Advisors.
That compares with a price decline of 4 percent for North American markets overall.
Dallas' typical business fare, $593, is 48 percent higher than the $402 paid on average in North America.
The research, based on prices for tickets purchased within three days of departure, includes some data from Love Field, which is dominated by Southwest, a discounter serving only short flights.
The average fare would probably be higher if it were drawn only from D/FW.
Mr. Geiser wants American to stay healthy, in part because he likes the frequency of its flights.
But looking out for his own business, he's also sensitive to getting the best fare he can. For example, he's flown through Austin to save $1,700 on a round-trip ticket to San Jose, Calif.
Why do Dallas corporate fliers pay more?
"Two words: American Airlines," said Brian Rynott, air procurement manager for eClipse.
Atlanta has AirTran Airways, and Chicago has competition from Midway, he said. "D/FW is more insulated from low-cost carrier competition than other markets."
American said it faces stiff competition everywhere, including D/FW. The carrier has been simplifying its pricing. At its Miami hub, American recently restructured fares to win back business fliers from Fort Lauderdale.
"Competition among carriers is almost always good for the customer," said Tim Wagner, an American spokesman.
"Competition makes us examine and streamline our business to provide the best value for our customers," he said. "There's plenty of room for airlines to compete at D/FW."
But Southwest doesn't want to compete at D/FW, where it would have to re-create much of the infrastructure that already exists at Love Field while losing the advantages of having a concentration of traffic at one airport.
Stiff challenge?
Some industry experts believe the Wright amendment faces its strongest challenge yet, and that should alarm American.
At a presentation to American pilots this month, consultant Mike Boyd of the Boyd Group advised American to "declare open warfare on any attempts to abridge" the law because of D/FW's importance to the airline.
American would lose some D/FW customers, agreed Jon Ash of the Washington consulting firm Intervistas. He studied the North Texas market when Legend Airlines attempted service from Love Field in the late 1990s.
"American has all the ZIP codes for its very best premium customers in the area, and most of them are in ZIP codes closer to Love Field than to D/FW," Mr. Ash said. "They'd lose some of those from D/FW."
Data show that local passengers – those who start or end their journey at a hub city – are more profitable to an airline than those who connect at the hub on their way to another city.
"The studies show the premium for local traffic is somewhere between 15 and 25 percent over the connecting traffic," Mr. Ash said.
American executives said this month that the difference can be as much as 50 percent more revenue, adjusted for distance flown, compared with connecting fliers.
As American's results have eroded at its Chicago and Miami hubs, the carrier has been beefing up its D/FW operation.
American plans to increase its D/FW schedule 13 percent next year – up to nearly 800 flights a day for the carrier and its regional affiliate, American Eagle.
Local revenue
Just how much of American's $19 billion in annual revenue comes from D/FW isn't clear. The airline won't break down its financial results by airport.
American has a commanding presence that even D/FW officials admit is a monopoly. Once Delta abandons its D/FW hub, American's market share at the airport is expected to climb to 82 percent.
With that kind of market position, American faces less low-cost competition at the airport than its big rivals face at their mega-hubs.
About one in 10 local passengers fly on a low-cost carrier at D/FW, the airport said. Officials say they would like the figure to be higher, though they noted it has been growing as AirTran Airways Inc. adds flights.
At Delta's mega-hub at Atlanta's Hartsfield-Jackson International Airport, 14 percent of traffic flies on low-cost alternatives, mostly AirTran.
And at United Airlines Inc.'s hub at Denver International Airport, Frontier Airlines Inc. and others account for nearly 20 percent of traffic.
American may consider fighting Southwest from its three gates at Love Field, as it did when Legend launched service there.
But American would face the same challenges cited by Southwest in attempting to split its operations between D/FW and Love Field.
Also, the Legend fight was expensive; American is in weaker financial shape now.
What's more, as D/FW completes a new international terminal, the airport is a key part of American's future.
In just about any scenario under discussion, American stands to lose if flight restrictions are eased at Love Field.
"It could really create a vicious cycle for both American and for D/FW," Mr. Ash said.
[size=+1]Business traveler loyalties at stake in Love Field battle
[/size]
[size=-1]09:49 AM CST on Saturday, November 27, 2004 [/size]
[size=-1]By ERIC TORBENSON / The Dallas Morning News [/size]
Bill Geiser loves that he can take American Airlines Inc. from Dallas/Fort Worth International Airport to virtually anywhere he does business, even catching flights on the hour to most big cities.
But like many corporate fliers, he's not so happy about paying for that privilege.
"I want more competition here to lower prices," said Mr. Geiser, who helps develop technology for watches and accessories. "And American has a pretty tight grip on us here."
Passengers flying to and from major hub airports such as D/FW are among American's most profitable customers.
But the Fort Worth-based carrier's dependence on lucrative local hub traffic has come under increased pressure as discount rivals attract more travelers to secondary airports.
In south Florida, Fort Lauderdale-Hollywood International Airport is taking business away from Miami International. In the Chicago area, Midway Airport has been growing at the expense of O'Hare International.
Now, in North Texas, Southwest Airlines Co. may turn up the heat on American if it's allowed to add long-distance flying from Dallas Love Field.
D/FW, which is American's largest and most profitable hub, is protected by the 1979 Wright amendment, a federal law that limits Love Field to short-haul commercial flights.
Southwest began to reconsider its long-held neutral position on the restrictions in September after Delta Air Lines Inc. said that it plans to pull its D/FW hub, opening opportunities for other carriers.
On Nov. 12, Southwest declared that after some consideration, it didn't want to expand at D/FW but would like to start flying longer routes from Love Field.
"If Southwest could better infiltrate the Dallas market, you could potentially look forward to significant savings for airfares," said Debra Taphouse, project manager at American Express Co.'s eClipse Advisors.
Although that may be good news for travelers, the move could harm American, analysts say.
"It would really knock American back a bit in the short term" if the Wright amendment were lifted, said Ray Neidl, airline analyst for Calyon Securities in New York.
"I think they'd be OK in the long term, but the stock would definitely take a hit."
The Wright amendment limits flights from Love Field to Texas' adjoining states for planes with more than 56 seats. A counterpart, the 1997 Shelby amendment, allows flights to Mississippi, Alabama and Kansas.
Protective effect
In effect, the restrictions protect American's North Texas market as well as D/FW because the carrier's presence is so strong at the airport.
While business travelers in many parts of the United States are experiencing lower fares courtesy of intense competition from the discounters, prices in North Texas have been climbing.
Business fares rose 2 percent on flights from the Dallas area during the third quarter compared with the same period last year, according to eClipse Advisors.
That compares with a price decline of 4 percent for North American markets overall.
Dallas' typical business fare, $593, is 48 percent higher than the $402 paid on average in North America.
The research, based on prices for tickets purchased within three days of departure, includes some data from Love Field, which is dominated by Southwest, a discounter serving only short flights.
The average fare would probably be higher if it were drawn only from D/FW.
Mr. Geiser wants American to stay healthy, in part because he likes the frequency of its flights.
But looking out for his own business, he's also sensitive to getting the best fare he can. For example, he's flown through Austin to save $1,700 on a round-trip ticket to San Jose, Calif.
Why do Dallas corporate fliers pay more?
"Two words: American Airlines," said Brian Rynott, air procurement manager for eClipse.
Atlanta has AirTran Airways, and Chicago has competition from Midway, he said. "D/FW is more insulated from low-cost carrier competition than other markets."
American said it faces stiff competition everywhere, including D/FW. The carrier has been simplifying its pricing. At its Miami hub, American recently restructured fares to win back business fliers from Fort Lauderdale.
"Competition among carriers is almost always good for the customer," said Tim Wagner, an American spokesman.
"Competition makes us examine and streamline our business to provide the best value for our customers," he said. "There's plenty of room for airlines to compete at D/FW."
But Southwest doesn't want to compete at D/FW, where it would have to re-create much of the infrastructure that already exists at Love Field while losing the advantages of having a concentration of traffic at one airport.
Stiff challenge?
Some industry experts believe the Wright amendment faces its strongest challenge yet, and that should alarm American.
At a presentation to American pilots this month, consultant Mike Boyd of the Boyd Group advised American to "declare open warfare on any attempts to abridge" the law because of D/FW's importance to the airline.
American would lose some D/FW customers, agreed Jon Ash of the Washington consulting firm Intervistas. He studied the North Texas market when Legend Airlines attempted service from Love Field in the late 1990s.
"American has all the ZIP codes for its very best premium customers in the area, and most of them are in ZIP codes closer to Love Field than to D/FW," Mr. Ash said. "They'd lose some of those from D/FW."
Data show that local passengers – those who start or end their journey at a hub city – are more profitable to an airline than those who connect at the hub on their way to another city.
"The studies show the premium for local traffic is somewhere between 15 and 25 percent over the connecting traffic," Mr. Ash said.
American executives said this month that the difference can be as much as 50 percent more revenue, adjusted for distance flown, compared with connecting fliers.
As American's results have eroded at its Chicago and Miami hubs, the carrier has been beefing up its D/FW operation.
American plans to increase its D/FW schedule 13 percent next year – up to nearly 800 flights a day for the carrier and its regional affiliate, American Eagle.
Local revenue
Just how much of American's $19 billion in annual revenue comes from D/FW isn't clear. The airline won't break down its financial results by airport.
American has a commanding presence that even D/FW officials admit is a monopoly. Once Delta abandons its D/FW hub, American's market share at the airport is expected to climb to 82 percent.
With that kind of market position, American faces less low-cost competition at the airport than its big rivals face at their mega-hubs.
About one in 10 local passengers fly on a low-cost carrier at D/FW, the airport said. Officials say they would like the figure to be higher, though they noted it has been growing as AirTran Airways Inc. adds flights.
At Delta's mega-hub at Atlanta's Hartsfield-Jackson International Airport, 14 percent of traffic flies on low-cost alternatives, mostly AirTran.
And at United Airlines Inc.'s hub at Denver International Airport, Frontier Airlines Inc. and others account for nearly 20 percent of traffic.
American may consider fighting Southwest from its three gates at Love Field, as it did when Legend launched service there.
But American would face the same challenges cited by Southwest in attempting to split its operations between D/FW and Love Field.
Also, the Legend fight was expensive; American is in weaker financial shape now.
What's more, as D/FW completes a new international terminal, the airport is a key part of American's future.
In just about any scenario under discussion, American stands to lose if flight restrictions are eased at Love Field.
"It could really create a vicious cycle for both American and for D/FW," Mr. Ash said.