JetBlue Enters SWA Territory

[SWA/FO]

JetBlue Enters SWA Territory :uzi:
"JetBlue announced new service between BUR and LAS, representing the airline’s first attempt at directly competing with Southwest on a route that we serve. The single flight begins on June 30. We offer 13 daily flights between BUR and LAS. In addition, JetBlue will add flights between Long Beach, Calif., and SMF, as well as BUR and MCO."

 

[Headfake14]

They started into ATL a few years back but didn't make it. Big D flooded their markets with seats. Only lasted 6 months or so.

 

[Hair-on-Fire]

They started into ATL a few years back but didn't make it. Big D flooded their markets with seats. Only lasted 6 months or so.

............and then Delta went bankrupt.

 

[CF34-3B1]

Don't forget the AirTran factor in jB's ATL pullout.

 

[BLUE BAYOU]

I really don't think one flight a day vs SWAs is going to make an impression on either...

 

[k9nole]

They started into ATL a few years back but didn't make it. Big D flooded their markets with seats. Only lasted 6 months or so.

Actually it was Air Tran that leased the planes from Ryan which made JB look at other options.

If "Big D" was the reason for the pull out, why is JB still flying routes against Song?

USAirways is the airline that pulls flights or down sizes (puts an RJ on a competative) the route giving the new airline on the route a nice start.

 

[Deacon]

my money is on SWA......... in a rout

 

[J32driver]

Actually it was Air Tran that leased the planes from Ryan which made JB look at other options.

Yeah... what he said. It was AirTran not Big D! That pullout from Atlanta says alot about this management team. It tells me they know EXACTLY what will make them money, and if it doesn't work out as planned, they are smart enough to cut bait and move the planes someplace where they can make money.

 

[lowecur]

I wouldn't get all excited. This is just a "dip your toe in the water" exercize for loyal customers flying out of Burbank. WN flyers like the frequency on the route, and aren't going to switch to B6 on such a short flt. Now if B6 fills up the plane and you begin to see some defections, then this could be an interesting subject. I don't see that happening until more frequency is added.

 

[calfo]

Jetblue will do well there... people will choose a long ride with built-in entertainment versus a bare-bones 737-700 any day.