Lowcur,
Now this will really put pressure on WN. The 190 will absolutely destroy WN when B6 begins to match up on routes in probably 2007. This plane will be used against WN out west between OAK and LAS at first, and they will spider web the routes out of LAS as they grow. These routes will also put tremendous pressure on AWA's bid to survive.
It's gonna be a great future for Embraer.
[/QUOTE]
Lowcur,
I think that you are a liitle off base here. The mgt of LUV has already looked at the 190RJ issue and they have decided that at this point it makes little sence(but they did leave the backdoor open). The 190 is a new airframe and a new motor combination. LUV has no intension of becoming the guinea pig. It's just not worth it for them.
How did B6 do the last time they tried a West coast fare war? Did you notice that LUV has a sale going on
http://www.southwest.com/jp/hotfares.shtml?src=PR%5fsale%5f070604
How much yeild is Jetblue going to make on the 190 when they are filling seats at $39 going againsta full SWA 737 at $39. This sounds to me like the stupidest thing that they could do with the 190.
The 737 still has tremendous adventages over the 190. Their is no cheaper commercial aircraft in the world to do maintenance on. Due to the large numbers of 737's flying the economies of scale create huge pricing pressure on aircraft parts and supplies. Sure the 190 will be under warranty but how long will it take to get a spares supply built up around the country (like the 737). What about the earning curve associated with the introduction of a second type. How many Certified Repair stations at various airports around the country are going to have trained maint techs who can repair the 190? This is not Boeing tech support, no it's 1800 call the jungle to see if they have the spare. I could go on and on. It's extremely clear that LUV has done the research and decided that this is not a good idea (for them).
An engine overhaul, brakes, rotables and spares will be cheaper on the 737 for years to come. Training costs for a single type are lower, LUV pilots come with their 737 types. LUV still can leverage fuel contracts better then anyone in the industry. Flying one type still makes more sence. At a time when USAir and the other majors are ripe for the picking LUV has placed their largest 737 orders. What had B6 done? Gone after the smaller 190 market. Where is the higher yeild? Attacking USAir in PHL or starting a west coast fare war?
Now this will really put pressure on WN. The 190 will absolutely destroy WN when B6 begins to match up on routes in probably 2007. This plane will be used against WN out west between OAK and LAS at first, and they will spider web the routes out of LAS as they grow. These routes will also put tremendous pressure on AWA's bid to survive.
It's gonna be a great future for Embraer.
Lowcur,
I think that you are a liitle off base here. The mgt of LUV has already looked at the 190RJ issue and they have decided that at this point it makes little sence(but they did leave the backdoor open). The 190 is a new airframe and a new motor combination. LUV has no intension of becoming the guinea pig. It's just not worth it for them.
How did B6 do the last time they tried a West coast fare war? Did you notice that LUV has a sale going on
http://www.southwest.com/jp/hotfares.shtml?src=PR%5fsale%5f070604
How much yeild is Jetblue going to make on the 190 when they are filling seats at $39 going againsta full SWA 737 at $39. This sounds to me like the stupidest thing that they could do with the 190.
The 737 still has tremendous adventages over the 190. Their is no cheaper commercial aircraft in the world to do maintenance on. Due to the large numbers of 737's flying the economies of scale create huge pricing pressure on aircraft parts and supplies. Sure the 190 will be under warranty but how long will it take to get a spares supply built up around the country (like the 737). What about the earning curve associated with the introduction of a second type. How many Certified Repair stations at various airports around the country are going to have trained maint techs who can repair the 190? This is not Boeing tech support, no it's 1800 call the jungle to see if they have the spare. I could go on and on. It's extremely clear that LUV has done the research and decided that this is not a good idea (for them).
An engine overhaul, brakes, rotables and spares will be cheaper on the 737 for years to come. Training costs for a single type are lower, LUV pilots come with their 737 types. LUV still can leverage fuel contracts better then anyone in the industry. Flying one type still makes more sence. At a time when USAir and the other majors are ripe for the picking LUV has placed their largest 737 orders. What had B6 done? Gone after the smaller 190 market. Where is the higher yeild? Attacking USAir in PHL or starting a west coast fare war?