Here we go!
New sponsorship supports gay, lesbian travel guides
December 7, 2007
We’ve signed on as a national sponsor of the City Navigaytour, a series of travel guides written specifically for gay, lesbian, bisexual and transgender travelers, as part of our commitment to diversity. We are the first major airline to support the guides published by Altus Group, which is expanding into southeastern U.S. markets with a strong Delta presence, including Miami and Fort Lauderdale.
“Given Delta’s focus on the GLBT community, we have been looking for additional ways to reach this vitally important travel demographic,” said Scott Slater, director-Agency, Leisure and Segmented Sales. “Based on Altus Group’s experience with gay consumers and the Navigaytour’s track record in other cities, it was clear that they were the right partner to help us in our efforts to stimulate awareness in the markets of our diverse customer bases.”
Gays and lesbians represent one of the strongest travel demographics. As a group, lesbian and gay travelers spend more than $55.1 billion annually on tourism according to Community Marketing, Inc., a gay and lesbian market research firm. In addition, gays and lesbians have the highest per-capita spending in the U.S. at more than $42,000 per person.
“This is a huge endorsement for the City Navigaytour as a vehicle for reaching gay and lesbian travelers,” said David Jefferys, president of Altus Group.
We are the official sponsor of many of the Pride festivals in the U.S. and also offer online promotions at delta.com/gaytravel for the GLBT community
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