The hole in the SWA system in the ATL area is a glaring weakness but iit is fixable, but some questions need to be answered. I spoke to a former pilot who flew out of ATL routinely and filled me in on some observations that makes sense, please comment with what you know.
1. The new runway is completed in ATL, the new terminal that would feed that runway is nearing completion. Originally it was designed for the RJs; now the majors want to keep the RJs closer because they feed so many paxs to the mainline.
Question: Can anyone confirm that observation and has any airlne been promised the new facility there adjacent to the new runway?
2. If the above answer is "no one has spoken for it", the answer would pretty much open up the opportunity for SWA to operate independent and autonomously out of a new facility and off a runway they could use nearly exclusively....a large leap of faith I know so please spell out the error of my logic.
If the above does occur then SWA could find itself in ATL in the near future. Airports worthy of our entry are still out there but nothing would be as enticing as to fill our current hole in our map as it would be to go into ATL with that type of insulation against the other delays at other terminals and runways. Would DAL allow that to happen without a major fight? Absolutly not....certainly the Hartsfield folks will listen very closely to the complaints of favoritism toward SWA (not really but I'm sure DaL would raise the flag regardless).
Don't know about landing fees or costs there but I would think there would be some nice incentives that both sides might like to see in order to both get something they'd like; SWA into a ATL and Hartsfield to get the largest lowcost leader in the country flying from its airfield. The growth potential would be huge....not sure what fares have been doing in ATL in the last year but Chicago latest results show that even large airports can have declines in fares to major points if they open their doors widely to SWA...the last numbers show this has happened in MDW but not in any other markets closes to that size.....Hartsfield would luv to have the same thing said of them in 18 months if SWA was to go in there, albiet under the conditions of operating from a separate terminal (new) and a runway that would be dedicated to their operations.
We'll see what happens, it will be interesting.