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Gary Kelly and his SWA Team (pt 1)

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chase

Well-known member
Joined
Nov 27, 2001
Posts
1,217
Some interesting insight into how things are going and what maybe in store for folks who watch Southwest from some interesting sources. Again my standard caveat is this makes for good speculation sport but don't sell the house/spouse or call your stockbroker based on any of these ramblings.

The following is no surprise....everybody & I mean everybody is energized with what Gary Kelly has done so far but more importantly what his vision is for the future of Southwest. Nothing is out of bounds when it comes to looking at future options so as they say, if you read it somewhere that Southwest is considering something; Southwest is probably considering it. if they aren't, they maybe by the end of the day when the story gets to Dallas....thinking outside of the box has never occurred as much as it is now at headquarters.

Kelly's buzzwords are COST, CULTURE, PRODUCTIVITY AND ACCOUNTABILITY. Those tenets are what is driving his team and what he is expecting of the employees and future employees also.

On the cost side, everything is up for review. Every attempt is being made to determine where money can be saved. From adding life perservers to aircraft to allow east coast and gulf coast direct routings (saving fuel) to looking at ways to minimize excessive sick leave by employees, health costs and other increasingly costly areas...everything is being looked at. For example, it will cost $36M to do the glass cockpit thing on the round dialed 737s (over half the fleet). This cost has been increasing since it was originally talked about due to the additional requirements that would be required of these older airplanes to have bigger batteries, more computers and other more costly items added than what was originally considered. Does it mean we won't do it? It will be come down to a cost analysis of expenditures vs. return on this investment to reducing costs. Live entertainment also...$275M to put that in all aircraft...our total net revenue in the past year has been around $200M so this cost would be a major dent...what is the return. What is the #1 reason buy tickets? Cost...if folks have identical routes in front of them on a screen but one is going to save them $3-5 on one over the other...they choose the cheaper fare. It isn't right or wrong or worth getting emotional over, it is a simple fact and that is OK. As long as that is the overiding factor it would be foolish to ignore it and not realize SWA must keep its fares low but to do it while still generating $700M in revenue (which would equate to a return of around 10% return on investment [in a $7B a year company] by investors to the company which is what attracts money to a company after all) is the goal.

How about salaries? Kelly has no desire to ask for employees to give back any raises...they are well deserved he believes. What is being asked of these groups is a return to the more productive days of when Southwest was leaner and meaner and had fewer employees per airplane. After 911 we had 92 employees per plane, end of '02, we had 88, end of '03 it was 85 employees per airplane, currently we're at 78...the goal is to be at 72 people within 6 months. The last class of flight attendants was nearly all internal hires...we're still attempting to shift folks from jobs where overages occur to where we need them. The goal is to be in the mid 60's sometime within the next 18 months...this has been where we were in earlier years.

Pilots currently fly an average of 64.5 hrs per month, that is EVERY PILOT for an average. The goal is to increase that as close to 70 as possible. Even management pilots may be asked to fly more to the tune of maybe splitting a line between two or three pilots thus saving money since they current don't fly a line but simply take trips from folks who are flying allowing those pilots to get days off while getting paid & the management folks flying the line. Doesn't save the company any money, simply gives a guy some time off.

However, that isn't where the big gain must occur if this goal is reached. The union will need to work with the company to find ways to squeeze more flying time into the lines or use other means to cut down on the inefficiencies. The new density in flight time after 31 Oct actually shows we're more productive than in years past but that effort will need to be worked even more I suspect. It won't be easy but we have some talented minds. Moving the numbers up toward the goal of 70 hrs would allow Southwest to take on 34 aircraft without hiring a single new pilot!!!! For those out there who fear we'll stop hiring because of that...don't worry...it certainly won't happen overnight and this simply illustrates the impact of more productivity on the bottom line. Once you get here you'll benefit from that efficiency....just realize that once you get here we want you to work hard :)

Where to get 34 more airplanes or any extra airplanes other than the 29 (net)we currently have on order for next year? As Kelly says in the article below there are many cheap aircraft out on the market and when you have just taken out a "non-collateralized loan" at 2% interest (try getting that for your home buying needs some time) for $350M and another $1B being offered by every major financial institution out there, it becomes obvious there are options available to Southwest that most carriers don't have. What is Boeing going to do with those DAL/ATA 737 jets they aren't buying now that were on order? How about leased 737s? Who knows but it is exciting times and will looked back upon as a time when Southwest again showed its true colors and adapted to change I believe.

Revenue and seat costs per mile are concepts being talked about not just in the board room or in the CFO's office anymore, they're discussed in the bathrooms (I saw it scrolled in the training center on a stall) and throughout the company by joe average guy like me. When our seat costs sit at $.0803 and the goal is to be back at .075 within 6 months with an overall goal of .0735, one can't get there without a plan on how to do it. Why not tell everyone where the costs comes from?

People are beginning to understand the underpinnings of what makes an airline company profitable and not profitable...that can never be a bad thing. "Plane Smart Business" (PSB) is an effort by the company to educate the work force to these fundamentals and it has great potential to build on the culture of Southwest in showing everyone what it takes from a business sense to make money and that EVERYONE can have an impact on that goal. Yes we have fuel hedges but how valuable are they? We paid $250M this year for the 20% we didn't hedge...thank goodness to the guys in that department who have kept us in the black but annual revenues for an airline weren't designed to generate fuel hedging as their primary source of revenue....investors want you making 10-15% of return on your primary business...carrying passengers....that is what is happening now and Southwest and Gary Kelly along with the employees are working to make that happen...that is good news for those who wish to work here.

How does our sick leave use rate compare in PHX last year to this year? Compare to other pilot bases? FAs; same rule applies and comparing those numbers from base to base? We should all be concerned about managing the costs of doing business since that is money out of my AND OTHER EMPLOYEES profitsharing plans that could be saved if we are armed with information. These are things that subtracted to the bottom line but that need to be looked at in the light of day by everyone. We don't need to work anyone to death and for those folks who are flying at jobs (& there are plenty I know) that are working their crews way harder than we are at Southwest there is a limit & you've probably been there. I don't believe it is the goal of managment to drive us to the edge but merely to step back & make an honest appraisal in light of the world around us, what are we capable of & how do we get there?

Once one gets to the level of where most SWA pilots and other work groups are at, things can't even be compared to what goes on at the other end of the spectrum IMHO. The employee groups need to buy into this and I'm hopeful they will.
(end of part 1)
 
Gary Kelly & His SWA Team (pt 2)

Some other general highlights:

- PHL is only experiencing a 5% increase in delays over other stations at this time. We have 3 fulltime ATC folks living in the tower at PHL (not really, they do hang out there a lot) to work issues...feet on the ramp and personal contact goes a long way toward fixing things...many folks said we couldn't operate out of BWI when USAir was the primary folks there without major delays...it worked there & continues to...it will take time at PHL but the folks there are helping us big time with huge dollars by flying with us & we're greatly appreciative.



- Other carriers are wanting what we have...a new checklist...therefore they are willing to pay us to have us show them (nominal fee back to the bottom line, a side benefit and a return on the several $$M invested into the checlist re-write we have had since Apr) how we did it. This significant change in the checklist has resulted in what NASA (some of the experts) says is the most significant change in pilot behavior while doing flight duties they have ever seen...the incidents of missed items, fewer violations & smoother operations has the attention of commerical aviation giants who may actually incorporate some of the items we are currently doing...an indirect cost savings since these can lead to safer operations thereby reducing mx costs, FAA fines, other incidental costs associated with not following procedures. The internal ratings by the pilots on the checklist changes are significant, 92% overall thought after an initial break-in period they were overall good changes. 84% thought best seen to date, 89% changes were effective...yet we're still tweaking them as we speak and have teams looking at ways to improve them even more...good on ya folks! They move the company closer to Boeing checklists but with some of the improvements there is talk that Boeing may slide our way toward incorporating some of the changes...well above a lowly FO's pay grade so don't sue me Boeing, please!

- Senior SWA official said, "take a snapshot of USAir prior to bankruptcy...take a similar shot of Delta at this point in time...Delta is in far worse shape than where USA was at the same point in the timeline toward bankruptcy..." As Herb said to a new hire class 3 years ago, ..."the worse thing that could happen to Southwest is for the legacies to go bankrupt...it would plant seeds of new start ups all over the place..." Once again Herb is turning out to be pretty accurate but in our case we are responding with some aggressive efforts to not say "wo is me, the sky is falling"...our folks are making a plan and going after it.

- Other savings attributed to the changes have reduced maintenance costs as well, mx inspections that would result because of some errors have now nearly gone to zero...huge mx cost to do inspections there and to take the airplane off the line...big savings. Attaboy to the folks at Training who put this stuff together...they were pin cushions for awhile but they stuck with it and have done a great job.

- All ACAR fleet by Feb '05....OK stop the laughing...yes that doesn't sound like a big deal to those who have had them for years but to SWA it is...these are all new digital with much broader bandwidth & capability and will be a huge key to future savings on the fleet...engine monitoring so mx will know before we land (maybe even before the pilots do) they need to fix something on the a/c..saves time, taking a plane out service may not occur, no inconvenience to the pilots...the new digital system will have great capability than many to share more data...for the conspiracy theorists who are concerned about the pilots being spied on, the union has an agreement already negotiated that covers some electronic monitoring systems and it will protect pilots from being "spied" on by the box



- Auto-braking coming also...proven to be safe and will be help the pilots during a stressful time...good deal.



- Question for your trivia buffs? What other type aircraft has Southwest flown other than the 737 and what year did it first fly? First correct answer will receive a free gift from me. Southwest has not ALWAYS been a single aircraft airline....makes one go hmmm...doesn't it. Who said, "The right plane for the right market is always the goal."



- Safety is always paramount....new turb program being implemented to give pax and FAs safer ride. This will again take some time to implement since we're in to going direct all the time...that isn't always the smoothest ride but it will save us money going the longer way, how? Paxs or FAs who are hurt during flight have a $$ sign attached to them....minimizing these costs isn't just the cost effective thing to do, it is the safest thing to do...we don't fly through thunderstorms and now that we have this tool that will hopefully clearly highlight these dangerous areas of turb we an avoid them. We have best FAs in the business and we want to protect them!!!



Since this is an interview board, one may ask, "what the heck does this have to do with my interview or my desire to interview with Southwest?". Here's the bottom line to you my friend:



If you are sitting next to someone you're trying to impress on the other stool, wouldn't it be nice to know as much as you can about that person before you open your mouth & insert foot? Knowing the culture, the visiion and intent of a company is critical to doing well during an interview. Can you give examples from your flying experiences that mirror some of the topics above? TMAAT you did something creative? Maybe you did something that save some money for your company....would that be a bid deal to a Southwest interviewer? Go figure...TMAT you were counseled? Accountability is the big issue and we've all screwed up before...showing your warts isn't all bad, its how it is discussed that is the key.



I hope in posting this info you've found something that will help you either prepare you for your interview or has motivated you to consider Southwest. We're not the right airline for everyone....yes we're the flavor of the month this year but coming here isn't about picking the current favorite....you must be honest with yourself and assess whether you're a good fit for Southwest and whether Southwest is a good fit for you....it is more than a paycheck IMHO. Good luck to all & have a great weekend.
 
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Makes one go hmmm..!

p.s. saw this in the Dallas Morning newspaper, thought it made for some interesting reading..what are those guys thinking of????


Southwest may consider D/FW Airport

Gates to be vacated by Delta in February could entice carrier

06:22 AM CDT on Friday, October 1, 2004

By ERIC TORBENSON and SUZANNE MARTA / The Dallas Morning News
Southwest Airlines Co., which for years steadfastly avoided service from sprawling Dallas/Fort Worth International Airport, may be softening its stance.

The discounter's chief executive said Thursday that executives are closely watching how D/FW fills gates soon to be left vacant by Delta Air Lines Inc.

"It is definitely a situation that we are monitoring," Gary Kelly, who was named Southwest's CEO in July, said in an interview.

"It remains true that we don't want to serve this region from D/FW for a variety of reasons. We want to continue to serve the Dallas-Fort Worth region from Love Field, and nothing has changed there in terms of our desires."

However, Mr. Kelly said, the airline could take a fresh look at D/FW Airport because of the opportunity presented by Delta's decision to pull its hub.

The move will put thousands of passengers up for grabs starting in February.

Now D/FW's No. 2 carrier, Delta will probably keep only about 4 of its 19 exclusive-rights jet gates in Terminal E, freeing up the rest, airport officials said.

"The airline landscape is changing, and it's something we're going to continue to monitor," Mr. Kelly said. "We're watching closely to see what service is added and by whom."

With big airlines teetering on bankruptcy or even – in the case of twice-bankrupt US Airways Inc. – near shutdown and liquidation, Southwest is poised to pounce on new markets throughout the country.

At D/FW, Southwest wouldn't be encumbered by the Wright and Shelby amendments that limit how far its planes can fly from Love Field. Analysts say Southwest could easily fill dozens of flights to top cities on either coast if it added D/FW service.

Considering that Southwest's fight to fly from Love Field went all the way to the U.S. Supreme Court, any move to launch service from D/FW would reshape the North Texas travel landscape.

Some observers predict Southwest's colors could soon fly at the airport, which is one of the world's busiest.

"I wouldn't be that surprised if Southwest did," said Robert Mann, an airline consultant. "The markets out of D/FW are the kind that interest Southwest. It's not as if there's not any revenue there for them – there's plenty."

Ray Neidl, an analyst for Caylon Securities USA Inc., agreed it could happen. At D/FW, "there's a real void that's opened there that they could step into."

Southwest has always had the option to fly from D/FW. But the airport has disadvantages.
Planes take a long time to taxi from gates to runways, which could crimp Southwest's ability to turn flights around quickly, a key to its profitable operating model.



D/FW officials say their arms are open to the world's most successful discount airline.



"We would very much like to have Southwest Airlines out at D/FW Airport, not in place of Love Field, but as a complement," said chief operating officer Kevin Cox.



Delta's plan to cut more than 90 percent of its daily flights at D/FW creates a marketing opportunity that the airport hasn't had for more than two decades, when Braniff International went bankrupt.



The airport's marketing head, Joe Lopano, keeps a Beanie Baby-style plane bearing a Southwest logo on his credenza as a reminder to someday lure the carrier to his airport.







Other carriers





AirTran Airways Inc., which now serves five cities from D/FW, could expand into the open gates. The discounter, based in Orlando, Fla., has 100 planes on order. AirTran officials, who have said they're pleased with their D/FW results, didn't return calls for comment.



Denver-based Frontier Airlines Inc. is also likely to look closely at more service. Spokesman Joe Hodas said the carrier is "aggressively evaluating the landscape" for more opportunities but doesn't plan to add more flights to its Denver-to-D/FW service at the moment.



Fort Worth-based American Airlines Inc., which operates its largest and most profitable hub at D/FW, said it's ready for anything.



"Customers have seen us lower our costs in recent years so that we can compete aggressively with any carrier in any market," said American spokesman Tim Wagner. "Honestly, we already compete with ... [low-cost carriers] in the North Texas market and almost every other market in which we operate."







Also on the radar





Southwest has shown it can be nimble, as it was in 1991 when Midway Airlines went out of business at Chicago's MidwayAirport. Southwest snapped up eight gates and quickly expanded its role there; it's now that airport's top carrier and a considerable thorn in the sides of other carriers at larger O'Hare International.



With the prospect of a fierce battle if it entered D/FW, Southwest may first look to less-competitive markets, consultants said.



If US Airways fails, opening up as many as 118 gates at Philadelphia's airport virtually overnight, it would present Southwest with a golden opportunity to get a stranglehold on the nation's No. 4 air market, measured in potential passengers.



"We're interested in more gates at Philadelphia, and there's no secret to that," Mr. Kelly said. As the most successful launch city in Southwest's history, Philadelphia remains a big part of the carrier's plans no matter what happens to US Airways, he said.



Officials from Philadelphia wouldn't speculate on what would happen if US Airways were to downsize or liquidate, but they have "ongoing conversations with airlines that operate there and those who might want to expand there," said spokesman Mark Pesce.



The Philadelphia airport took back two of the carrier's gates this week and could lease them to Southwest, which has reached capacity at its four gates since starting service in May.



The airport also has four gates under construction, scheduled for completion by the end of 2005.



Southwest's ability to jump into new markets has typical constraints, one of the biggest being aircraft. The airline adds 29 planes next year and would likely go to the used 737 market if it needed more planes, especially in the first half of 2005, Mr. Kelly said.



"In this environment, we would get some very good deals," he said. "We are fortunate in that we've got a good amount of cash on hand and a very strong balance sheet."



Of all the low-cost, low-fare carriers, most observers like Southwest's position.



"Southwest is the best-positioned carrier to take advantage of any weakness out there in the marketplace," said Ron Kuhlmann of Unisys R2A Transportation Management Consultants. Southwest's easiest path to profits lies in the Northeast, he said.



"If you're Southwest, you're going to go to where the biggest opportunities are, and where there's going to be less competitive response," he said.



Mr. Kelly said his new management team continues to develop scenarios and gird the carrier for anything.



"Nobody knows what the future holds," he said. "We're excited in that we're well-prepared."
 
chase said:
- Senior SWA official said, "take a snapshot of USAir prior to bankruptcy...take a similar shot of Delta at this point in time...Delta is in far worse shape than where USA was at the same point in the timeline toward bankruptcy..." As Herb said to a new hire class 3 years ago, ..."the worse thing that could happen to Southwest is for the legacies to go bankrupt...it would plant seeds of new start ups all over the place..." Once again Herb is turning out to be pretty accurate but in our case we are responding with some aggressive efforts to not say "wo is me, the sky is falling"...our folks are making a plan and going after it.
What a shock! People at DL just don't understand the magnitude of the problems they have. This is musical chairs, and unfortunately DL may be left without a seat at the dance. Actually, like I've been saying, UAIR will come out of this deal just fine. They got a headstart on UAL and DL, and although it's been a hard struggle, they will come out ahead of both of them.

So Chase, when are you going to order those E-jets?:)
 
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727's

Chase,


I believe Southwest flew 727's for a short time. I think around 1978 or 1979

OK what did I win?
 
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I'm probably too late

Here's the answer:

"As surprising as it may sound, Southwest Airlines (WN) known around the world as being the reference of low-cost carriers, has not always used the Boeing 737 as its single workhorse. On two occasions the Texas-based carrier has seized the opportunity to use 727s.
To cope with the important demand on the routes from Houston (HOU) to Dallas (DAL) and to New Orleans (MSY), Southwest leased a Boeing 727-200 from Braniff (BN) effective 01 March 1979, bringing it in service on 5 March. The aircraft configured with 155 seats was providing a 38% capacity increase over the 112-seat 737-200s the airline was operating. Howard Putnam explained that the lease was the occasion to evaluate the Boeing 727 with its high-frequency operational pattern. The lease of the airplane ended on 14 January 1980, about a year ahead of the planned term, at Braniff's request. Apparently, the economics of the 727 were not appealing enough to justify the presence of a second type in the fleet.

In the early 1980s, Southwest launched an expansion strategy to the West coast, adding San Francisco (SFO), Los Angeles (LAX), San Diego (SAN), Las Vegas (LAS) and Phoenix (PHX) among other destinations to its network. The 737-300s on SWA's backlog would however not be delivered prior to 1984, forcing the airline to look around for readily available aircraft. Thus, as a temporary measure, SWA leased two 727-200s from PEOPLExpress (PE) effective August, alongside three 737-200s. Another four aircraft was leased to PE from 1984.

The 727s were flown on routes from LAX to El Paso (ELP) and SAN to LAX, to SFO and to San Antonio (SAT). The last three-holer was returned in 1985, after SWA took delivery of their first Boeing 737-300s (N300SW "Spirit of Kitty Hawk") on 30 November 1984."
 
B-727's at SWA

I believe they used an old Braniff B-727-200's (N406BN) starting in October 1979 as a trial and then again in 1983 with 4 or 5 old Peoples Express B-727-200s.

TC
 
heres a better link

sw727

it would be great to see herb stickin' it to jim wright (and his old fat cat donor bob crandall).
 

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