I was in a situation (with Great Lakes Airlines) that involved this issue of companies pressuring pilots to jumpseat rather that buy a ticket.
I was coming off of TDY from Ohare, and the company provided me a standby ticket. It was a boarding class 10 standby ticket, even travel agents were ahead of me (I had over 200 people on standy ahead of me that day, I think about 50 were bp9's I was the only bp10; I looked at the printout at the gate.) All the seats were full, I hadn't been home in a month, and if I was unable to get back home, I would not get the days off restored or extra pay because I was under guarentee.
Well, I got myself home by jumpseating (better for me) but the company saved whatever they paid for that worthless airline standby ticket. I'm sure that was their plan all along.
They tried a couple other times to have me jumpseat to go to another domicile and pick up planes, I refused, got a worthless standby ticket, and when the plane departed without me, I lost hundreds of dollars because I didn't actually fly the trips I was suppose to on the other end. If I had just jumpseated out I would have not lost the pay. (there were open jumpseats up front, but all of the passenger seats were full.) This was before jumpseaters needed cabin space after 9/11.
Some companies will try to use every tool they can to save money, and if that includes putting presure on a pilot to jumpseat, so be it.
I ran into a pilot at O'hare (I forget the name of the company, a smaller cargo outfit.) They were jumpseating on United, but when I pointed out that American also had a flight that went to the same place, he said they were on the "Banned" list over there because their company got caught making the cargo pilots use the jumpseat to deadhead.
It would be nice if everyone had a strong union that wouldn't allow for the jumpseats to be used for the benefit of the company, but that is not the case industry wide.
Glasspilot is right, if all of the fractionals get a jumpseat benefit, I can see companies trying to presure pilots to use it rather than a revenue ticket, even more of a chance in non-union fractional company (just like the commuter and cargo examples I mentioned above.)
That being said I wouldn't mind getting jumpseat benefits again, I have no problems flying any pilot on the dead legs that we do: airline, other fractional, scenic tour, cfi, charter, military, etc. I would just ask for two things:
1. To be able to ride on their plane in return (even for just a scenic flight.)
2. Jumpseating would have to be an extra benefit, I would not give up any benefit, pay, etc. we have now to get the chance to fly standby.